LAPORAN TUGAS AKHIR PENULISAN NASKAH GUMMY JELLY BIR PLETOK: INOVASI KULINER TRADISIONAL

ABSTRAK

Indonesia is rich in traditional culinary heritage based on spices, which holds great potential to be developed into modern functional food products. One example is Bir Pletok, a traditional Betawi drink rich in antioxidants but still relatively unknown in an innovative form. This study aims to design and write an informational manuscript about Gummy Jelly Bir Pletok as a form of traditional culinary innovation that can serve as a reference and source of knowledge for the public. The method used is a qualitative approach with data collection techniques including literature study, observation, and interviews. The author was also directly involved in the product formulation process, sensory testing, branding, and marketing to compile an informative and easy-to-understand digital book manuscript. This research produced a digital book manuscript titled Gummy Jelly Bir Pletok through systematic stages, starting from topic selection, literature review, observation, interviews, to the development of the manuscript structure and content. The manuscript is written in an informative and engaging manner, discussing raw materials, formulation, sensory testing, branding, and marketing. The result serves as a new, informative reference on functional culinary innovation based on traditional beverages and is useful for the public, students, and culinary industry practitioners.

Keywords: Bir Pletok, Culinary Innovation, Functional Food, Gummy Jelly, Information Manuscript.

Indonesia memiliki kekayaan kuliner tradisional berbasis rempah-rempah yang berpotensi dikembangkan menjadi produk pangan fungsional modern. Salah satunya adalah Bir Pletok, minuman khas Betawi yang kaya antioksidan namun belum banyak dikenal dalam bentuk inovatif. Penelitian ini bertujuan untuk merancang dan menulis naskah informasi mengenai Gummy Jelly Bir Pletok sebagai bentuk inovasi kuliner tradisional yang dapat menambah referensi dan pengetahuan masyarakat. Metode yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui studi pustaka, observasi, dan wawancara. Penulis juga terlibat secara langsung dalam proses formulasi produk, uji sensori, branding, hingga pemasaran untuk menyusun naskah buku digital yang informatif dan mudah dipahami. Hasil penelitian ini menghasilkan naskah buku digital Gummy Jelly Bir Pletok melalui tahapan sistematis, mulai dari penentuan topik, studi pustaka, observasi, wawancara, hingga penyusunan kerangka dan isi naskah. Naskah disusun secara informatif dan menarik, membahas bahan baku, formulasi, uji sensori, branding, dan pemasaran. Hasilnya menjadi referensi baru yang informatif mengenai inovasi kuliner fungsional berbasis minuman tradisional, serta bermanfaat bagi masyarakat, mahasiswa, dan pelaku industri kuliner.

Kata Kunci: Bir Pletok, Gummy Jelly, Inovasi Kuliner, Naskah Informasi, Pangan Tradisional.