PEMBUATAN VIDEO PROMOSI UPAYA MENINGKATKAN BRAND AWARENESS DI CAFE ARCADE

ABSTRACT
This final project aims to create a promotional video to increase brand awareness at Cafe Arcade. The production process was carried out through the stages of pre-production, production, and post-production, using data collection methods such as direct observation and semi-structured interviews with the owner. Filming was done using various devices such as cameras, drones, and stabilizers to support visual quality. The video features photo spots, furniture, and the food and beverage menu available at Cafe Arcade. It also aims to increase brand awareness and provide information about the location of Cafe Arcade.

Keyword: Promotional Videos, Brand Awareness

ABSTRAK
Tugas akhir ini bertujuan untuk membuat video promosi upaya meningkatkan brand awareness di Cafe Arcade.. Proses produksi dilakukan melalui tahapan pra-produksi, produksi, dan pasca-produksi, dengan metode pengumpulan data berupa observasi langsung dan wawancara semi-terstruktur dengan owner. Pengambilan gambar dilakukan menggunakan berbagai perangkat seperti kamera, drone, dan stabilizer untuk mendukung kualitas visual. Didalam video menampilkan spot foto,furniture dan menu makann dan minuman yang ada di Cafe Arcade.. Juga ini bertujuan meningkatkan kesadaran merek serta memberikan informasi mengenai lokasi dari Cafe Arcade.

Kata Kunci: Video Promosi, Brand awareness