PENGELOLAAN PROJECT DIGITAL CAMPAIGN NEW PRODUCT LAUNCHING INDOMILK KENTAL MANIS DURIAN MUSANG KING UNTUK MENINGKATKAN BRAND AWARENESS TAHUN 2025

In the digital era, communication strategy is a key element in building brand awareness. Indomilk Kental Manis launched the Mendadak Durian campaign to introduce its new Durian Musang King variant through a digital approach. This final project explores the author’s role as an Account Executive at i-dac Indonesia in managing the campaign. The author was responsible for handling client communication, preparing briefs, coordinating internal teams, and delivering
media performance reports. The campaign resulted in significant increases in reach, views, and engagement highlighting the vital role of an Account Executive in bridging client expectations with internal execution in an effective and structured manner.

Keyword: Account Executive, Indomilk Kental Manis, Digital Campaign, Brand Awareness

Di era digital, strategi komunikasi menjadi elemen penting dalam membangun brand awareness. Indomilk Kental Manis meluncurkan kampanye Mendadak Durian untuk memperkenalkan varian baru Durian Musang King melalui pendekatan digital. Tugas akhir ini membahas peran penulis sebagai Account Executive di i-dac Indonesia dalam pengelolaan kampanye tersebut. Penulis bertanggung jawab dalam mengelola komunikasi dengan klien, menyusun brief, mengoordinasikan kebutuhan tim internal, serta menyampaikan laporan performa media. Hasil kampanye menunjukkan peningkatan signifikan pada jangkauan,tayangan, dan interaksi, serta menegaskan pentingnya peran Account Executive dalam menjembatani ekspektasi klien dengan eksekusi tim internal secara efektif dan terstruktur.

Kata kunci: Account Executive, Indomilk Kental Manis, Kampanye Digital, Brand Awareness