PERANCANGAN MOTION GRAPHIC PENGENALAN LINGKUNGAN KAMPUS POLITEKNIK NEGERI MEDIA KREATIF JAKARTA

ABSTRAK

Penelitian ini merancang motion graphics untuk memperkenalkan lingkungan akademik Politeknik Negeri Media Kreatif Jakarta, khususnya ruang perkuliahan. Di latar belakangi oleh pengalaman penulis dan keluhan sebagian mahasiswa yang kesulitan mencari ruang akademik saat perkuliahan. Tujuan dari dari penelitian ini adalah untuk menghasilkan video motion graphic dan media pendukung seperti signage yang informatif dan menarik mengenai penjelasan ruang perkuliahan. Metode yang digunakan mencakup studi literatur, observasi langsung, wawancara dengan Humas, serta penyebaran kuesioner kepada sivitas akademika. Hasil kuesioner dan video motion graphic menunjukkan motion graphics tersebut efektif dalam membantu audiens memahami tata letak gedung A dan B. Diharapkan, hasil penelitian ini dapat menjadi acuan untuk pengembangan media promosi kampus dan menarik minat calon mahasiswa.

Kata kunci: Desain grafis, Motion graphic, denah ruangan, Politeknik Media Kreatif Jakarta.

This study designed motion graphics to introduce the academic environment of the Jakarta Creative Media Polytechnic, particularly its lecture halls. It was motivated by the author's experience and complaints from some students who had difficulty finding academic spaces during lectures. The purpose of this study was to produce motion graphic videos and supporting media, such as informative and attractive signage, explaining the lecture halls. The methods used include literature studies, direct observation, interviews with public relations officers, and the distribution of questionnaires to the academic community. The results of the questionnaire and motion graphic video show that motion graphics are effective in helping the audience understand the layout of buildings A and B. It is hoped that the results of this study can be used as a reference for the development of campus promotional media and attract the interest of prospective students.
Keywords: Graphic design, Motion graphic, room layout, Politeknik Media Kreatif Jakarta.