PERANCANGAN DESAIN WEBSITE PADA AGENCY BINARY SEBAGAI MEDIA PROMOSI

The development of information technology in the digital era has encouraged companies and organizations to utilize websites as digital identities as well as strategic communication and promotional media. PT. Multi Gemilang Laksana, also known as Binary Creative, a Creative agency, faces challenges due to the absence of an official website that professionally presents its profile, services, and portfolio. This condition limits promotional reach, which has so far relied only on social media, resulting in suboptimal delivery of the company’s visual identity. As a solution, a website design was developed with a focus on visual aspects and brand communication to strengthen Binary Creative’s professional image. The methods used include observation, literature review, and interviews to gather data on information needs and company characteristics. The design stages were based on the design thinking method, starting from identifying user needs, structuring the sitemap, creating wireframes, and developing prototypes. The result is a desktop version website prototype that displays visual elements consistent with the company’s identity, presents service and portfolio information in a structured manner, and is designed with UI/UX principles to ensure ease of use. This website is expected to improve promotional effectiveness, strengthen digital identity, and expand audience reach in the competitive Creative industry.
Keyword: Agency, Website Design, Promotion.

Perkembangan teknologi informasi di era digital telah mendorong perusahaan dan organisasi memanfaatkan website sebagai identitas digital sekaligus media komunikasi dan promosi yang strategis. PT. Multi Gemilang Laksana atau Binary Creative, sebuah agensi kreatif, menghadapi kendala karena belum memiliki website resmi yang menampilkan profil, layanan, dan portofolio secara profesional. Kondisi ini membatasi jangkauan promosi yang selama ini hanya mengandalkan media sosial, sehingga penyampaian identitas visual perusahaan kurang optimal. Sebagai solusi, dilakukan perancangan desain website yang berfokus pada aspek visual dan komunikasi merek untuk memperkuat citra profesional Binary Creative. Metode yang digunakan meliputi observasi, studi pustaka, dan wawancara guna mendapatkan data kebutuhan informasi dan karakter perusahaan. Tahapan perancangan mengacu pada metode design thinking, dimulai dari identifikasi kebutuhan pengguna, penyusunan sitemap, wireframe, hingga pembuatan prototipe. Hasilnya berupa prototipe website versi desktop yang menampilkan elemen visual konsisten dengan identitas perusahaan, memuat informasi layanan dan portofolio secara terstruktur, dan dirancang dengan prinsip UI/UX agar mudah digunakan. Website ini diharapkan meningkatkan efektivitas promosi, memperkuat identitas digital, dan memperluas jangkauan audiens dalam industri kreatif yang kompetitif.
Kata Kunci: Agensi, Desain Website, Promosi.