PERANCANGAN KAMPANYE MORE ENERGY MORE ACTIVE INDOMILK UHT GOOD TO GO TAHUN 2020

Pada penyusunan tugas akhir ini penulis mengajukan judul “Perancangan
Kampanye More Energy More Active Indomilk GOOD TO GO Tahun 2020”, saat
ini susu Indomilk UHT GOOD TO GO sudah banyak di ketahui oleh banyak
masyarakat namun belom menjadi susu UHT pilihan pertama dalam pembelian
susu RDT (Ready To Drink), dimasa pademi Covid-19 seperti sekarang ini,
Indomilk memiliki tugas baru untuk membangun empati konsumen di masa sulit
Covid-19.
Adapun dalam penyusunan tugas akhir ini penulis, menggunakan metode
penelitian dan mengambil data dari sumber bacaan dari artikel berita serta data lain
yang mendukung, berdasarkan data yang di peroleh penulis mengajukan rangkaian
aktivitas perancangan kampanye dengan tema “More Energy More Active” selama
periode tahun 2020. Kampanye ini bertujuan agar susu UHT Indomilk GOOD TO
GO mendapat perhatian dari konsumen dan menjadi pilihan utama dalam kategori
produk susu kemasan siap minum.
In the preparation of this final project, the writer proposes the title
"Designing Campaign More Energy More Active Indomilk GOOD TO GO in
2020", currently the fraction of UHT Indomilk GOOD TO GO are widely known by
many people but have not become the first choice UHT milk in the purchase of RDT
(Ready To Drink) milk , in the current Covid-19 epidemic, Indomilk has a new task
to build consumer empathy in the difficult times of Covid-19.
As for the preparation of this thesis the author uses the research method
and retrieves data from reading sources from news articles and other supporting
data, based on the data obtained by the author, proposes a series of campaign
design activities with the theme "More Energy More Active" during the 2020
period. Campaign This aims to get the Indomilk GOOD TO GO to get the attention
of consumers and become the first choice in the category of ready-to-drink
packaged milk products.