PERANCANGAN KAMPANYE #SEKOTAKRASA TEH KOTAK PADA TAHUN 2020

Pada penyusunan tugas akhir, penulis mengajukan judul Perancangan
Kampanye #SekotakRasa Teh Kotak Pada Tahun 2020.Teh Kotak dikenal sebagai
produk minuman RTD tea yang berkualitas. Sejak kemunculan nya, Teh Kotak
mengalami penjualan naik turun karena kurang nya promosi. Adapun dalam
penyusunan, penulis terlebih dahulu melakukan pengumpulan data-data dengan
menyebarkan kuesioner kepada remaja dan dewasa mulai dari umur 15-30 tahun
serta data-data yang mendukung. Berdasarkan data yang diperoleh, penulis
mengajukan rangkaian aktifitas Kampanye Komunikasi Pemasaran Terpadu selama
periode 2020. Kampanye ini bertujuan agar Teh Kotak cenderung dipilih oleh
masyarakat khususnya pada remaja muda yang aktif.
In Indonesia, bottled drinks are easily obtained from places, from food stalls
to small shops. The food and beverage industry in Indonesia has an important role
in economic growth in Indonesia. Related and investment value in the food sector
has always increased in the last period. Bottled tea is consumed by people from
various educational and occupational backgrounds. With consumption of soft
drinks that are widely agreed upon, packaged beverage products can be purchased
at affordable prices. The beverage industry has a huge potential to be developed
with low per capita consumption and a young population. When doing the thesis
task, the author submitted the title of Campaign design #SekotakRasa in the year
200. The Box Tea is known as a quality RTD tea beverage product. Because of its
appearance, Teh Kotak increased sales due to lack of promotion. While in the
preparation, the author first collected data by asking questions to adolescents and
adults from the age of 15-35 years and supporting data. Based on the data obtained,
the authors agreed on a series of Thesis Campaigns for the 2020 period. This
campaign was designed so that Teh Kotak was chosen by the community
specifically for active young teens.