PENGEMBANGAN KOMBINASI TEKNIK SHIBORI DENGAN TEKNIK ECOPRINT POUNDING PADA BUSANA RESORT PRIA DI CEU KOKOM ECOPRINT

ABSTRACT
Ceu Kokom Ecoprint is a Micro, Small and Medium Enterprise (MSME) in the field of sustainable fashion that applies ecoprint techniques, which currently wants to develop men's resort wear through a combination of shibori and ecoprint pounding. Because currently Ceu Kokom Ecoprint is focusing on developing both techniques, which use itajime shibori and telang leaves (Clitoria Ternatea). In this study, itajime shibori was chosen as a form of development of the resort collection at Bali Fashion Trend (BFT) 2025 and ecoprint pounding was chosen as another alternative to the ecoprint steam technique because there is starting to be saturation in making ecoprint steam, as well as new innovations with men's fashion design at Ceu Kokom which is used by men aged 25-35 years. And in this study the author uses a method with the Hasso Plattner Stanford design thinking model approach, which consists of 5 stages, namely empathize, define, ideate, prototype and test.
Keyword: Design Thinking, Ecoprint Pounding, Itajime Shibori, Sustainable Fashion.

ABSTRAK
Ceu Kokom Ecoprint adalah Usaha Mikro, Kecil dan Menengah (UMKM) di bidang sustainable fashion yang menerapkan teknik ecoprint, yang saat ini ingin melakukan pengembangan busana resort pria melalui kombinasi shibori dan ecoprint pounding. Karena saat ini Ceu Kokom Ecoprint sedang fokus mengembangkan kedua teknik tersebut, yang menggunakan itajime shibori dan daun telang (Clitoria Ternatea). Pada penelitian ini, itajime shibori dipilih sebagai bentuk pengembangan dari koleksi resort pada Bali Fashion Trend (BFT) 2025 dan ecoprint pounding dipilih sebagai alternatif lain dari teknik ecoprint steam dikarenakan mulai ada kejenuhan dalam pembuatan ecoprint steam, serta adanya inovasi baru dengan perancangan busana pria di Ceu Kokom yang digunakan oleh pria usia 25-35 tahun. Dan dalam penelitian ini penulis menggunakan metode dengan pendekatan design thinking model Hasso Plattner Stanford, yang terdiri dari 5 tahap yaitu emphatize, define, ideate, prototype dan test.
Kata Kunci: Desgin Thinking, Ecoprint Pounding, Itajime Shibori, Sustainable Fashion.