PERAN PROGRAM DIRECTOR DALAM PENERAPAN PENDEKATAN AUDIENCE CENTERED PADA PROGRAM HELLO MOMO

Perkembangan media digital meningkatkan kebutuhan akan program edukasi yang
tidak hanya menyampaikan materi pembelajaran, tetapi juga mampu menarik
perhatian anak usia prasekolah. Namun, masih banyak program edukatif yang
belum sepenuhnya disesuaikan dengan karakteristik audiens sehingga diperlukan
penerapan strategi audience centered agar penyampaian pesan edukatif lebih
efektif. Penulisan tugas akhir ini bertujuan untuk mendeskripsikan penerapan
strategi audience centered oleh program director pada program variety show
edutainmentHello Momo. Metode pelaksanaan yang digunakan meliputi observasi,
wawancara, dan studi literatur. Langkah kerja dilaksanakan melalui tahap
persiapan, pelaksanaan, dan evaluasi. Pada tahap persiapan, penulis menganalisis
karakteristik anak usia 3 - 6tahun sebagai dasar penyusunan konsep visual dan
tempo penyajian program. Pada tahap pelaksanaan dan evaluasi, penulis
mengarahkan proses produksi serta menilai kesesuaian penerapan konsep audience
centered melalui penggunaan warna-warna cerah, bentuk-bentuk sederhana, dan
tempo penyampaian yang sesuai dengan karakteristik audiens. Hasil pelaksanaan
menunjukkan bahwa penerapan strategi audience centered pada program Hello
Momomampu mendukung penyampaian materi edukatif yang lebih menarik,
komunikatif, dan sesuai dengan karakteristik anak usia prasekolah.

The development of digital media has increased the demand for educational
programs that not only deliver learning materials but also effectively capture the
attention of preschool-aged children. However, many educational programs have
not yet been fully tailored to the characteristics and needs of their target audience,
making it necessary to implement an audience centered strategy to enhance thB8e
effectiveness of educational message delivery. This final project aims to describe
the implementation of an audience centered strategy by the Program Director in
the Hello Momo edutainment variety show. The implementation methods included
observation, interviews, and literature review. The work process consisted of three
stages: preparation, implementation, and evaluation. During the preparation stage,
the author analyzed the characteristics of children aged 3 - 6years as the basis for
designing the program’s visual concept and presentation tempo. During the
implementation and evaluation stages, the author directed the production process
and assessed the application of the audience centered approach through the use of
bright colors, simple geometric shapes, and an appropriate presentation tempo
suited to the target audience. The results indicate that the implementation of the
audience centered strategy in Hello Momo successfully supported the delivery of
educational content in a more engaging, communicative, and age-appropriate
manner for preschool children.