PENGEMBANGAN WEBSITE E-COMMERCE BERBASIS CONTENT MANAGEMENT SYSTEM UNTUK MENDUKUNG PEMASARAN PRODUK UMKM 7AVE CLOTHES

Penelitian ini bertujuan mengembangkan website e-commerce berbasis Content Management System (CMS) untuk memperluas jangkauan pemasaran UMKM fashion 7AVE Clothes, yang sebelumnya terbatas pada penjualan offline dan marketplace pihak ketiga. Menggunakan metode Research and Development (R&D) dengan pendekatan Agile, sistem dibangun menggunakan framework Laravel 12, Tailwind CSS, dan MySQL. Fitur utama yang dikembangkan mencakup katalog produk, sistem pemesanan, integrasi API ongkos kirim, dasbor admin CMS, serta sistem pembayaran transfer manual dengan unggah bukti pembayaran. Pengujian Black Box memastikan seluruh fungsi berjalan dengan baik. Selanjutnya, User Acceptance Testing (UAT) yang melibatkan 30 responden memperoleh skor akhir 90,96% dengan kategori "Sangat Layak". Kesimpulannya, website e-commerce ini terbukti layak dan siap diimplementasikan sebagai media pemasaran digital yang profesional untuk mendukung pertumbuhan 7AVE Clothes.

This research aims to develop a Content Management System (CMS)-based e-commerce website to expand the marketing reach of the fashion MSME 7AVE Clothes, which was previously limited to offline sales and third-party marketplaces. Using the Research and Development (R&D) method with an Agile approach, the system was built using the Laravel 12 framework, Tailwind CSS, and MySQL. The main features developed include a product catalog, ordering system, shipping cost API integration, CMS admin dashboard, and a manual transfer payment system with proof of payment upload. Black Box testing ensures all functions run smoothly. Furthermore, User Acceptance Testing (UAT) involving 30 respondents obtained a final score of 90.96% with the category "Very Feasible". In conclusion, this e-commerce website is proven to be feasible and ready to be implemented as a professional digital marketing medium to support the growth of 7AVE Clothes.