PENGEMBANGAN IDE DENGAN TEKNIK SCAMPER OLEH PENULIS NASKAH PROGRAM MAGAZINE “EXPLORE THE VILLAGE"

ABSTRACT
The program “Explore The Village” is a non-drama magazine show program
aimed at exploring tourism villages in indonesia by presenting natural beauty, lokal
culture, community traditions, and creative economic potential through the
perspectives of two young hosts. This final project report discusses the role of the
sciptwriter in developing creative ideas using the SCAMPER technique and
creating a communicative two-column script that suits Gen Z audiances. In the pre�producation stage,the writer conducted brainstroming, data research,premis
development,synopsis writing, treatment drafting, and idea development using the
SCAMPER technique consisting of Combine,Adapt, Put to Another Use,. During
production, the writer was directly involved in monitoring the filming process and
making real-time script adjustments on location. In the post-production stage, the
writer developed voice over narration, revised the final script based on visual
results, and cariied out a final evaluation with the team to ensure the programs
message remained alighed with the original concept. The result of the entire
process is the script the magazine show program “Explor The Village”, wcich is
creative,informative, and engaging as a promotional medium fo indonesian
tourism villages.
Keywords: Scriptwriter, SCAMPER Technique, Magazine Show Program,
Tourism Village, Gen Z.
ABSTRAK
Program “Explore The Village” merupakan program non drama bergenre magazine
show yang bertujuan mengeksplorasi desa wisata di indonesia dengan menampilkan
keindahan alam, budaya lokal, tradisi masyarakat, serta potensi ekonomi kreatif
melalui sudut pandang dua host muda. Laporan tugas akhir ini membahas peran
penulis naskah dalam mengembangkan ide kreatif melalui tehnik SCAMPER serta
menyusun naskah dua kolom yang komunikatif dan sesuai dengan karakter audiens
Gen Z. Pada tahap pra produksi, penulis melakukan brainstroming, riset data,
penyusunan premis, sinopsis, treatment, serta pengembangan ide dengan teknik
SCAMPER yang meliput , Combine, Adapt, Put to Another Use,. Pada tahap
produksi, penulis terlibat langsung dalam monitoring proses pengambilan gambar
serta melakukan penyesuaian naskah secara real time dilapangan. Sedangkan pada
tahap pascaproduksi, penulis menyusun narasi voice over merevisi naskah akhir
berdasarkan hasil visual, serta melakukan evaluasi akhir bersama tim agar pesan
program tetap selaras dengan konsep awal. Hasil dari seluruh proses tersebut adalah
naskah program magazine show “ Explore The Village” yang kreatif, informatif,
dan menarik sebagai media promosi desa wisata Indonesia
Kata Kunci: Penulis Naskah, Teknik SCAMPER, Program Magazine Show, Desa
Wisata, Gen Z.