Perancangan Model Bisnis dan Analisis Kelayakan Usaha untuk Usaha ChocoPon

Penelitian ini bertujuan merancang model bisnis dan menganalisis kelayakan usaha
ChocoPon, yaitu produk kuliner berbasis klepon dengan inovasi cokelat. Penelitian
menggunakan pendekatan deskriptif evaluatif melalui studi dokumentasi, studi
pustaka, dan observasi partisipatif. Analisis dilakukan menggunakan Business
Model Canvas (BMC) serta evaluasi aspek pasar, operasional, dan finansial melalui
perhitungan Harga Pokok Produksi (HPP), Break-Even Point (BEP), Payback
Period (PP), dan Profit Margin. Hasil penelitian menunjukkan bahwa: (1) model
bisnis ChocoPon disempurnakan pada blok Customer Segment, Value Proposition,
dan Key Activities melalui penambahan karakteristik psikografis dan perilaku
konsumen, observasi kesegaran produk, informasi penyimpanan, serta aktivitas
monitoring kualitas produk selama penyimpanan dan distribusi; (2) usaha
ChocoPon dinyatakan layak untuk dijalankan dan dikembangkan. Aspek pasar
menunjukkan penerimaan yang baik, aspek operasional didukung proses produksi
sederhana, ketersediaan bahan baku, dan kapasitas produksi yang realistis,
sedangkan aspek finansial menunjukkan BEP 105 produk per bulan, profit margin
42,83%, dan Payback Period 2,43–3,68 bulan.

This study aims to design a business model and analyze the business feasibility of
ChocoPon, a startup culinary business offering an innovative chocolate-based
klepon product. The study employed a descriptive evaluative approach using
documentation study, literature review, and participatory observation. The analysis
was conducted using the Business Model Canvas (BMC) by evaluating market,
operational, and financial aspects, while the financial analysis included the
calculation of Cost of Goods Sold (COGS), Break-Even Point (BEP), Payback
Period (PP), and Profit Margin. The results showed that: (1) the ChocoPon
business model was refined in the Customer Segment, Value Proposition, and Key
Activities blocks by incorporating consumers' psychographic and behavioral
characteristics, product freshness observation, storage information, and product
quality monitoring during storage and distribution; (2) ChocoPon was found to be
feasible for implementation and further development. The market aspect indicated
positive customer acceptance, the operational aspect was supported by a simple
production process, readily available raw materials, and realistic production
capacity, while the financial aspect showed a BEP of 105 products per month, a
profit margin of 42.83%, and a payback period of 2.43–3.68 months.