PERANCANGAN MEDIA VISUAL BERBASIS CERITA ILUSTRASI UNTUK EDUKASI PENCEMARAN LAUT BAGI ANAK DI BKB PAUD KEMUNING JAKARTA SELATAN

Pencemaran laut akibat sampah, khususnya plastik, merupakan permasalahan serius bagi ekosistem dan biota laut. Namun, kesadaran masyarakat mengenai isu ini, terutama di kalangan generasi muda, masih rendah. Edukasi sejak dini sangat penting untuk menumbuhkan kesadaran lingkungan pada anak agar terbawa hingga mereka dewasa. Tugas Akhir ini bertujuan merancang media edukasi berupa buku cerita ilustrasi untuk menumbuhkan kesadaran anak mengenai dampak pencemaran laut. Metodelogi yang digunakan mencakup observasi, wawancara, dan studi literatur. Cerita mengisahkan perjalanan seekor anak penyu dari pusat konservasi hingga pelepasliarannya ke laut. Hasil perancangan berupa buku ilustrasi dengan gaya kartun yang disesuaikan dengan kebutuhan anak usia dini.

Marine pollution caused by waste, particularly plastic, poses a major problem for marine ecosystems and wildlife. However, public awareness of this issue, especially among younger generations, remains insufficient. Early education is essential to foster environmental awareness in children and values that will last into adulthood. This project aims to develop an educational tool specifically, an illustrated storybook designed to raise children's awareness of the consequences of marine pollution. The methodology employed is based on observation, interviews, and a literature review. The story follows the journey of a young sea turtle from a conservation centre to its release into the ocean. The final product is an illustrated book featuring a cartoon style, tailored to the needs of young children.