PENERAPAN COLOUR GRADING DALAM MEMBANGUN SUASANA PADA FILM ANIMASI "KARTU AS KELUARGA" SEBAGAI MEDIA EDUKASI BAHAYA JUDI ONLINE

Penelitian ini dilatarbelakangi maraknya fenomena judi online di kalangan usia produktif. Sebagai bentuk pencegahan dan edukasi, dirancang film pendek animasi 3D "Kartu As Keluarga" yang berfokus pada penerapan colour grading untuk memperkuat emosi visual. Dengan metode Penciptaan karya Research and Development (R&D) model 4D, didukung pendekatan kualitatif deskriptif melalui studi literatur dan wawancara mendalam. Hasil pengujian menunjukkan teknik colour grading terbukti efektif membangun atmosfer cerita. Palet warna hangat (warm tones) berhasil merepresentasikan keharmonisan keluarga, dan palet warna dingin (cold tones) secara signifikan menggambarkan waktu, depresi saat tokoh utama terjerumus judi online. Kesimpulannya, warna bukan hanya sebagai bahasa non-verbal yang membangun empati penonton, sehingga pesan moral mengenai bahaya destruktif judi online dapat tersampaikan secara efektif.

This research is motivated by the rampant phenomenon of online gambling among the productive age group, triggering financial and psychological losses. As a preventive educational medium, a 3D animated short film titled "Kartu As Keluarga" was designed, focusing on the application of colour grading to strengthen visual emotions. This creation utilizes the Research and Development (R&D) 4D model, supported by a qualitative descriptive approach through literature studies and in-depth interviews. Testing results indicate that colour grading techniques are effective in manipulating the story's atmosphere. The warm color palette (warm tones) successfully represents family harmony, while the transition to cold colors (cold tones) significantly portrays depression when the main character falls into online gambling. In conclusion, color acts as a non-verbal language that builds audience empathy, ensuring the moral message about the destructive dangers of online gambling is delivered effectively.