PERANCANGAN DESAIN KARAKTER FILM ANIMASI 3D ‘OUT OF TIME’ BERBASIS SHAPE LANGUAGE SEBAGAI VISUALISASI KEHIDUPAN PEKERJA GENERASI Z

Generasi Z yang mulai mendominasi dunia kerja menghadapi tantangan dalam
menjaga keseimbangan antara pekerjaan dan kehidupan pribadi work-life balance.
Penelitian ini bertujuan merancang desain karakter pada film animasi 3D Out of Time
dengan menerapkan shape language sebagai pendekatan visual untuk
merepresentasikan kehidupan pekerja Generasi Z. Metode yang digunakan adalah
metode penciptaan karya Gustami yang meliputi tahap eksplorasi, improvisasi, dan
perwujudan. Eksplorasi dilakukan melalui observasi, studi pustaka, dan pengumpulan
referensi visual, sedangkan improvisasi berfokus pada pengembangan alternatif desain
karakter. Tahap perwujudan menghasilkan desain karakter final berupa model sheet dan
turnaround. Hasil perancangan dievaluasi melalui studi literatur dan kuesioner
deskriptif. Hasil penelitian menunjukkan bahwa penerapan shape language mampu
membangun identitas visual yang sesuai dengan karakter dan perannya dalam cerita.
Selain itu, desain karakter dinilai mampu merepresentasikan kehidupan pekerja
Generasi Z serta memiliki character readability yang baik sehingga mudah dikenali
dan dipahami oleh penonton.

Generation Z, which is beginning to dominate the workforce, faces challenges in
maintaining a balance between work and personal life (work-life balance). This study
aims to design the characters for the 3D animated film Out of Time by applying shape
language as a visual approach to represent the lives of Generation Z workers. The
study employs Gustami's creative method, which consists of three stages: exploration,
improvisation, and realization. The exploration stage involves observation, literature
review, and the collection of visual references, while the improvisation stage focuses
on developing alternative character designs. The realization stage produces the final
character designs in the form of model sheets and turnarounds. The design results are
evaluated through a literature review and descriptive questionnaires. The findings
indicate that the application of shape language effectively establishes a distinct visual
identity for each character according to their personality and role in the story.
Furthermore, the character designs successfully represent the lives of Generation Z
workers and demonstrate good character readability, making the characters easily
recognizable and understandable to the audience.