PENGGUNAAN TEKNIK CUTTING DAN PACING PADA VIDEO EDITING FILM ANIMASI 3D “NIGHT MARKET”

ABSTRAK

This study discusses the design and production of a 3D animated film entitled “Night Market” to represent structural poverty in Indonesia, using the Gambir Night Market as the environmental setting to depict the Indonesian context. The purpose of the 3D animated film “Night Market” is to educate audiences about structural poverty. This issue is commonly experienced by individuals or groups affected by structural poverty and remains insufficiently understood by society, particularly among university students. In the production process of Night Market, the author and the team utilized several software applications, including Blender Adobe Premiere, Capcut and Adobe After Effects. This research employed a qualitative method with interview and literature review techniques for data collection. The final outcome of this project demonstrates that the 3D animated film “Night Market” can serve as an effective medium for information dissemination and education regarding structural poverty. This is evidenced by the film’s video editing process, which applies cutting and pacing techniques to enhance storytelling effectiveness and audience engagement.

Keyword: structural poverty, night market, 3D animated film, qualitative

Penelitian ini membahas tentang perancangan film animasi 3D berjudul “Night Market” untuk merepresentasikan kemiskinan struktural di Indonesia dengan memilih Pasar Malam Gambir sebagai environment guna merepresentasikan Indonesia. Tujuan dari film animasi 3D “Night Market” adalah untuk mengedukasi penonton tentang kemiskinan struktural. Kemiskinan struktural ini biasanya dialami oleh individu atau kelompok yang pernah mengalami kemiskinan struktural dan masih kurang dipahami oleh masyarakat, khususnya mahasiswa. Dalam proses pembuatan film animasi 3D “Night Market”, penulis dan tim menggunakan beberapa software berikut ini: Autodesk Maya, Blender, dan Adobe After Effects. Penelitian dilakukan dengan menggunakan metode kualitatif dengan teknik wawancara dan studi pustaka. Hasil dari tugas akhir film animasi 3D “Night Market” ini dapat digunakan sebagai media informasi dan edukasi yang baik mengenai kemiskinan struktural. Hal tersebut dapat dibuktikan lewat video editing pada film animasi “Night Market” yang menggunakan teknik cutting dan pacing.

Kata kunci: kemiskinan struktural, night market, film animasi 3D, kualitatatif