PERANCANGAN MOTION GRAPHIC EDUKASI PERAWATAN KESEHATAN KUCING PADA KLINIK CATEXO PETCARE

A considerable number of cat owners still lack understanding of basic preventive care such as vaccination, sterilization, and grooming, as observed at Catexo Petcare Clinic where client education relied solely on verbal communication. This project aimed to design an educational motion graphic covering those three topics for the clinic's clients. Data was collected through observation, staff interviews, and literature review. The result is a 1 minute 23 second educational motion graphic in a 4:3 aspect ratio (1440 × 1080 pixels) using a vector flat design style with a cool-toned color palette. The motion graphic was produced using Adobe Illustrator and Adobe After Effects and targets cat owners aged 18–40 in South Jakarta.
Keywords: motion graphic, educational media, cat care, vaccination, sterilization, grooming

Rendahnya pemahaman pemilik kucing terhadap perawatan kesehatan dasar seperti vaksinasi, sterilisasi, dan grooming menjadi permasalahan yang ditemukan di Klinik Catexo Petcare, di mana edukasi klien masih sepenuhnya bergantung pada penyampaian lisan. Perancangan ini bertujuan menghasilkan media motion graphic edukatif mengenai ketiga topik tersebut untuk klien klinik. Data dikumpulkan melalui observasi, wawancara dengan tenaga medis, dan studi pustaka. Karya yang dihasilkan berupa motion graphic edukatif berdurasi 1 menit 23 detik, berasio 4:3 dengan resolusi 1440 × 1080 piksel, bergaya visual vector flat design bernuansa warna dingin. Motion graphic dikerjakan menggunakan Adobe Illustrator dan Adobe After Effects serta ditujukan bagi pemilik kucing berusia 18–40 tahun di wilayah Jakarta Selatan.
Kata kunci: motion graphic, media edukasi, perawatan kucing, vaksinasi, sterilisasi, grooming