PERANCANGAN COMPANY PROFILE MOTION GRAPHIC PT. WINGS SEJATI TRANS SEBAGAI MEDIA INFORMASI DAN PROMOSI DALAM MENINGKATKAN IDENTITAS SERTA CITRA PERUSAHAAN

PT. Wings Sejati Trans merupakan perusahaan yang bergerak di bidang jasa transportasi dan logistik yang memerlukan media komunikasi visual untuk memperkenalkan profil, layanan, serta keunggulan perusahaan kepada klien dan mitra bisnis. Media company profile yang digunakan sebelumnya masih berupa presentasi digital sederhana sehingga penyampaian informasi perusahaan belum dilakukan secara optimal. Berdasarkan kondisi tersebut, dilakukan perancangan Motion Graphic Company Profile PT. Wings Sejati Trans sebagai media informasi dan promosi untuk mendukung penguatan identitas serta citra perusahaan. Perancangan ini menggunakan metode pengumpulan data berupa observasi, wawancara, dan kajian karya. Proses perancangan dilaksanakan melalui tahapan praproduksi, produksi, dan pascaproduksi. Tahap praproduksi meliputi pengumpulan data, penyusunan konsep, pembuatan moodboard, storyline, dan storyboard, sedangkan tahap produksi dilakukan melalui pembuatan aset visual, ilustrasi, animasi, serta pengolahan elemen audio visual. Selanjutnya, tahap pascaproduksi meliputi proses penyuntingan, penyempurnaan visual, sinkronisasi audio, rendering, dan evaluasi karya. Hasil perancangan berupa company profile motion graphic berdurasi 180 detik dalam format MP4 dengan resolusi 1920 × 1080 piksel, rasio 16:9, dan frame rate 30 FPS.yang menyajikan informasi mengenai profil perusahaan, visi dan misi, layanan, keunggulan, serta area operasional PT. Wings Sejati Trans melalui pendekatan visual yang modern, minimalis, dan profesional. Karya yang dihasilkan diharapkan dapat menjadi media informasi dan promosi yang lebih komunikatif serta mendukung kebutuhan presentasi dan penyampaian informasi perusahaan kepada klien maupun mitra bisnis.

Kata Kunci: profil perusahan, grafik gerak, media promosi, identitas perusahaan, citra perusahaan.

PT. Wings Sejati Trans is a company engaged in transportation and logistics services that requires visual communication media to introduce the company's profile, services, and advantages to clients and business partners. The company profile media used previously was still a simple digital presentation so that the delivery of company information was not carried out optimally. Based on these conditions, the Motion Graphic Company Profile of PT. Wings Sejati Trans was designed as an information and promotional media to support the strengthening of the company's identity and image. This design uses data collection methods in the form of observation, interviews, and work reviews. The design process is carried out through pre-production, production, and post-production stages. The pre-production stage includes data collection, concept preparation, moodboard, storyline, and storyboard creation, while the production stage is carried out through the creation of visual assets, illustrations, animations, and processing of audio-visual elements. Furthermore, the post-production stage includes the process of editing, visual enhancement, audio synchronization, rendering, and work evaluation. The design result is a 180-second company profile motion graphic in MP4 format with a resolution of 1920 × 1080 pixels, a 16:9 ratio, and a frame rate of 30 FPS. which presents information about the company profile, vision and mission, services, advantages, and operational areas of PT. Wings Sejati Trans through a modern, minimalist, and professional visual approach. The resulting work is expected to be a more communicative information and promotional media and support the needs of presentations and delivery of company information to clients and business partners.

Keywords: company profile, motion graphic, visual promotion, corporate image, branding.