PERANCANGAN LOGO BRAND AMPED UP

Visual identity design plays an important role in building a brand image and
maintaining consistency in brand communication. This Final Project, entitled
“Logo Design for Amped Up Brand,” is motivated by the need of Amped Up, an e
bike parts brand based in Varna, Bulgaria, for a structured and recognizable visual
identity system. The design is based on theories of promotional media as the
primary means for companies to communicate their identity, logo design theory,
Graphic Standard Manual (GSM) design theory, and other related theories as the
foundation for developing the visual concept. The research method employed is
qualitative research through client interviews, digital observation of the company
and its competitors, and literature studies. Based on the analysis and mind mapping
process, the keywords electric, energy, dynamic, and eco-friendly were identified as
the foundation of the design concept. The final outcome consists of a logo and a
Graphic Standard Manual (GSM), which are applied across various supporting
media, including business cards, lanyards, posters, tote bags, caps, pens, keychains,
calendars, and logo motion graphics, to create a consistent visual identity and
effectively represent the character of the Amped Up brand.

Perancangan identitas visual memiliki peran penting dalam membangun citra dan
menjaga konsistensi komunikasi sebuah merek. Tugas Akhir yang berjudul
“Perancangan Logo brand Amped Up” ini dilatarbelakangi oleh kebutuhan Amped
Up, sebuah merek penjualan e-bike parts asal Varna, Bulgaria, akan sistem identitas
visual yang terstruktur dan mudah dikenali. Perancangan didasarkan pada teori
tentang media promosi sebagai sarana utama bagi perusahaan untuk menyampaikan
identitas, teori tentang perancangan logo, teori tentang perancangan graphic
standard manual, dan sebagainya.sebagai landasan dalam pengembangan konsep
visual. Metode penelitian yang digunakan adalah metode kualitatif melalui
wawancara dengan klien, observasi digital terhadap perusahaan dan kompetitor,
serta studi literatur. Berdasarkan hasil analisis dan proses mind mapping, diperoleh
kata kunci electric, energy, dynamic, dan eco-friendly yang menjadi dasar konsep
perancangan. Hasil karya berupa logo dan Graphic Standard Manual (GSM) yang
diaplikasikan pada berbagai media pendukung, seperti kartu nama, lanyard, poster,
tote bag, topi, pulpen, gantungan kunci, kalender, dan logo motion untuk
menciptakan identitas visual yang konsisten serta merepresentasikan karakter brand
Amped Up.