PEMBUATAN KONTEN VIDEO STORYTELLING SEBAGAI UPAYA UNTUK MENINGKATKAN BRAND AWARENESS BARUGA CREATIVE INDONESIA PADA MEDIA SOSIAL

Social media has become an important tool for building brand awareness through video content. Baruga Creative Indonesia has utilized social media as a promotional medium, but its content is still dominated by documentation of activities and has not yet implemented the concept of storytelling optimally. This final project aims to produce video storytelling content as a marketing communication medium to increase brand awareness of Baruga Creative Indonesia on social media. The methods used are observation, interviews, and literature studies. The video creation process was carried out through pre-production, production, and post-production stages. The work is a 1 minute 12 second storytelling video that introduces the identity, creative process, and values of Baruga Creative Indonesia. The resulting video can be an attractive and memorable promotional medium, and supports increasing brand awareness and strengthening the identity of Baruga Creative Indonesia.
Keywords: Storytelling Video, Brand Awareness, Social Media, Baruga Creative Indonesia.

Media sosial menjadi sarana penting untuk membangun brand awareness melalui konten video. Baruga Creative Indonesia telah memanfaatkan media sosial sebagai media promosi, namun kontennya masih didominasi dokumentasi kegiatan dan belum menerapkan konsep storytelling secara optimal. Tugas akhir ini bertujuan menghasilkan konten video storytelling sebagai media komunikasi pemasaran untuk meningkatkan brand awareness Baruga Creative Indonesia pada media sosial. Metode yang digunakan yaitu observasi, wawancara, dan studi pustaka. Proses pembuatan video dilakukan melalui tahap praproduksi, produksi, dan pascaproduksi. Hasil karya berupa video storytelling berdurasi 1 menit 12 detik yang memperkenalkan identitas, proses kreatif, dan nilai Baruga Creative Indonesia. Video yang dihasilkan mampu menjadi media promosi yang menarik, mudah diingat, serta mendukung peningkatan brand awareness dan penguatan identitas Baruga Creative Indonesia.
Kata Kunci: Storytelling, Brand Awareness, Media Sosial, Baruga Creative Indonesia.