PERANCANGAN MEDIA PUBLIKASI KATALOG DALAM STRATEGI BRANDING F3SCARVES

ABSTRACT
F3scarves is a women's fashion brand that does not yet have an effective printed publication medium to introduce its products, particularly in its offline store. Therefore, a printed catalog was designed as a promotional medium to present product information in a clearer, more attractive, and well-structured manner. This project aims to design a printed catalog that strengthens F3scarves' visual identity and enhances its brand credibility. The methods used include observation, interviews, literature review, and visual concept development through layout design, typography, product photography, and color arrangement that reflect the brand's elegant, feminine, and modern character. The result is a printed catalog that systematically presents product collections and information, making it easier for customers to recognize, compare, and select products while shopping.
Keywords: printed catalog, promotional media, branding, F3scarves, women's fashion.

ABSTRAK
F3scarves merupakan brand fashion wanita yang belum memiliki media publikasi fisik untuk memperkenalkan produknya secara efektif, khususnya di offline store. Oleh karena itu, perancangan katalog cetak dipilih sebagai media promosi untuk menyampaikan informasi produk secara lebih jelas, menarik, dan terstruktur. Perancangan ini bertujuan menghasilkan katalog cetak yang mampu memperkuat identitas visual dan meningkatkan kredibilitas F3scarves. Metode yang digunakan meliputi observasi, wawancara, studi pustaka, serta pengembangan konsep visual melalui pengolahan tata letak, tipografi, fotografi produk, dan warna sesuai karakter brand. Hasil perancangan berupa katalog cetak yang menampilkan koleksi dan informasi produk secara sistematis sehingga memudahkan konsumen mengenali, membandingkan, dan memilih produk saat berbelanja.
Kata kunci: katalog cetak, media promosi, branding, F3scarves, fashion wanita.