PERANCANGAN UI/UX WEBSITE MEDIA INFORMASI PRODUK SKINCARE PADA TOKO NUSHOP BTP MENGGUNAKAN METODE USER-CENTERED DESIGN

ABSTRACT
The development of information technology has increased the public's need for easily accessible, comprehensive, and structured information, including information about skincare products. Nushop BTP still uses social media platforms such as Instagram and WhatsApp to convey product information, thus limiting consumer access to comprehensive product information. This paper aims to design an attractive, informative, user-friendly, and easy-to-use user interface (UI) and user experience (UX) for the Nushop BTP skincare product information website. The method used is User-Centered Design, which includes the stages of Human-Centered Process Planning, Determining the Context of Use, Determining User and Organizational Requirements, Product Design Solutions, and Requirements Evaluation. Data collection was conducted through observation, interviews, and questionnaires. The design results are a website UI/UX design that presents structured skincare product information. Based on the Requirements Evaluation results, the website is considered easy to understand, informative, and able to help users obtain skincare product information more effectively.

ABSTRAK
Perkembangan teknologi informasi telah meningkatkan kebutuhan masyarakat terhadap media informasi yang dapat diakses dengan mudah, lengkap, dan terstruktur, termasuk informasi mengenai produk skincare. Toko Nushop BTP masih memanfaatkan media sosial Instagram dan WhatsApp sebagai media penyampaian informasi produk sehingga konsumen mengalami keterbatasan dalam memperoleh informasi produk secara lengkap. Penulisan ini bertujuan untuk merancang User Interface (UI) dan User Experience (UX) website media informasi produk skincare pada Toko Nushop BTP yang menarik, informatif, mudah digunakan, serta sesuai dengan kebutuhan pengguna. Metode yang digunakan adalah User-Centered Design yang meliputi tahapan Plan the Human Centered Process, Specify the Context of Use, Specify User and Organisational Requirements, Produce Design Solutions, serta Evaluate Against Requirements. Pengumpulan data dilakukan melalui observasi, wawancara, dan kuesioner. Hasil penulisan berupa rancangan UI/UX website yang menyajikan informasi produk skincare secara terstruktur. Berdasarkan hasil Evaluate Against Requirements, Website yang dirancang dinilai mudah dipahami, informatif, dan mampu membantu pengguna dalam memperoleh informasi produk skincare secara lebih efektif.