PERAN PRODUSER DALAM MENERAPKAN ELEMEN PROGRAMMING (FLOW, PACE, BALANCE, DAN PROMO) PADA PROGRAM FEATURE RADIO "WARISAN RASA"

ABSTRACT
The increasing marginalization of traditional Indonesian cuisine among the younger generation is a cultural concern that needs to be addressed through creative media. This final project involves the production of a radio feature program titled "Warisan Rasa," with the author serving as the producer. The program aims to systematically apply the elements of programming flow, pace, balance, and promotion at every stage of production to create a coherent narrative and rhythm dynamic content, good audio balance, and program continuity. Data collection was conducted through field observations, literature reviews, face-to-face interviews with traditional culinary MSME operators, and an online survey of the general public. The results showed that the planned implementation of these four programming elements Through the pre-production, production, and post-production stages, the program produces radio features with a coherent narrative, dynamic pacing, well-balanced audio, and effective promotional segments. “Warisan Rasa” demonstrates that a well-planned radio feature program can serve as both a high-quality broadcast product and a meaningful medium for celebrating the culinary heritage of the Indonesian archipelago.
Keywords: Radio features, traditional culinary, radio producer, radio programming.

ABSTRAK
Semakin terpinggirkannya kuliner tradisional Indonesia di kalangan generasi muda menjadi keprihatinan budaya yang perlu diangkat melalui program kreatif. Tugas akhir ini memproduksi program feature radio berjudul "Warisan Rasa" dengan penulis berperan sebagai produser. Program ini bertujuan menerapkan elemen programming flow, pace, balance, dan promo secara sistematis di setiap tahap produksi untuk menghasilkan alur yang runtut, ritme yang dinamis, keseimbangan audio yang baik, dan kesinambungan program. Pengumpulan data dilakukan melalui observasi lapangan, studi pustaka, wawancara langsung dengan pelaku UMKM kuliner tradisional, dan survei daring kepada masyarakat umum. Hasilnya, penerapan keempat elemen programming secara terencana di tahap praproduksi, produksi, dan pascaproduksi menghasilkan program feature radio dengan alur cerita yang runtut, ritme yang dinamis, keseimbangan audio yang terjaga, dan segmen promo yang efektif. "Warisan Rasa" membuktikan bahwa program feature radio yang direncanakan dengan baik dapat menjadi produk siaran berkualitas sekaligus media apresiasi nyata bagi warisan kuliner Nusantara.
Kata Kunci: Feature radio, Kuliner tradisional, Produser radio, Programming radio