EKSPLORASI TEKNIK ECOPRINT STEAM PADA BUSANA PRIA DENGAN KARAKTER MASKULIN (STUDI KASUS: SABIRA BY RINA OSHIBANA )

The growing demand for sustainable fashion has encouraged the use of as an environmentally friendly textile dyeing technique. However, its application in menswear remains limited because the resulting motifs and s have not fully represented a masculine character. This study aims to develop menswear products through the exploration of design, motifs, and s to create a masculine identity for a semi-formal ready-to-wear collection. The research employed the Hasso Plattner Institute (HPI) Design Thinking method, consisting of the Understand, Observe, Define, Ideate, Prototype, and Test stages. Data were collected through observation, interviews, literature review, documentation, and questionnaires involving 101 respondents. The findings show that an abstract motif inspired by tree branches creates a simple, bold, and dynamic visual character. Material exploration revealed that cotton blacu produced more consistent results, while linen achieved optimal outcomes through proper mordanting and ing processes. This study produced five Menswear Designs as an alternative for developing and distinctive men's fashion products.
Keywords: menswear , natural dyes, HPI Design Thinking, masculine character.

Perkembangan fesyen berkelanjutan mendorong pemanfaatan teknik sebagai alternatif pewarnaan tekstil yang ramah lingkungan. Namun, penerapan pada produk Busana Pria masih terbatas karena motif dan warna yang dihasilkan belum mampu merepresentasikan karakter maskulin secara optimal. Penelitian ini bertujuan mengembangkan produk Busana Pria melalui eksplorasi desain, motif, dan warna untuk menciptakan karakter maskulin pada koleksi ready-to-wear semi formal. Penelitian menggunakan metode Design Thinking Hasso Plattner Institute (HPI) yang meliputi tahapan Understand, Observe, Define, Ideate, Prototype, dan Test. Data diperoleh melalui observasi, wawancara, studi pustaka, dokumentasi, dan kuesioner kepada 105 responden. Hasil penelitian menunjukkan bahwa motif abstrak menyerupai batang menghasilkan karakter visual yang sederhana, tegas, dan dinamis. Eksplorasi material menunjukkan cotton blacu menghasilkan warna yang lebih konsisten, sedangkan linen memberikan hasil optimal dengan proses mordanting dan pengukusan yang tepat. Penelitian ini menghasilkan lima desain Busana Pria sebagai alternatif pengembangan produk fesyen pria yang modern dan berkarakter.
Kata kunci: Busana Pria, zat warna alam, Design Thinking HPI, karakter maskulin.