PENERAPAN TEKNIK KOMPOSISI SINEMATOGRAFI DALAM 3D UNTUK MENGAMBARKAN DAMPAK NEGATIF DARI MEDIA SOSIAL PADA ANIMASI “TRENDING NOW”

This study aims to implement cinematographic composition techniques in the design of the 3D animated film Trending Now as an educational medium to raise awareness of the negative impacts of social media on adolescents. This research employed a qualitative method using the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) development model. Data were collected through literature review, questionnaires, and interviews. The research was conducted in Jakarta, Depok, and Bekasi, with the target audience consisting of children and adolescents aged 10–19 years. This study is expected to increase public awareness of the negative impacts of excessive social media use.
This research produced the short animated film "Trending Now," which applies cinematography composition techniques to support storytelling and the delivery of educational messages regarding the negative impacts of social media on teenagers. The design process used the ADDIE method (Analysis, Design, Development, Implementation, Evaluation), covering problem analysis, visual concept development, shotlist creation, 3D environment and camera implementation, and final evaluation. The literature review shows that cinematography composition serves as a visual storytelling tool that directs audience attention, builds atmosphere, and strengthens emotion through shot size, angle, and camera movement. Overall, the systematically designed application of cinematography composition proved effective in improving the quality of visual storytelling and the effectiveness of the educational message in this animated film.
Keywords: cinematographic composition, 3D animation, social media, educational media.

Penelitian ini bertujuan menerapkan teknik komposisi sinematografi pada perancangan film animasi 3D Trending Now sebagai media edukasi mengenai dampak negatif media sosial pada remaja. Penelitian menggunakan metode kualitatif dengan model pengembangan ADDIE, sedangkan pengumpulan data dilakukan melalui studi literatur, kuesioner, dan wawancara. Tempat dan pelaksanaan penelitian ini dilaksanakan di Jakarta, Depok dan Bekasi, target audience dari penelitian ini Adalah anak anak sampai remaja berumur 10 – 19 tahun. Penelitian ini diharapkan bisa membuat Masyarakat lebih aware terhadap dampak negatif dari media sosial.
Penelitian ini menghasilkan film animasi pendek "Trending Now" yang menerapkan teknik komposisi sinematografi untuk mendukung penyampaian cerita dan pesan edukatif mengenai dampak negatif media sosial terhadap remaja. Perancangan menggunakan metode ADDIE (Analysis, Design, Development, Implementation, Evaluation), meliputi analisis masalah, penyusunan konsep visual, pengembangan shotlist, implementasi environment dan kamera 3D, hingga evaluasi hasil akhir. Kajian literatur menunjukkan bahwa komposisi sinematografi berperan sebagai sarana visual storytelling yang mengarahkan perhatian penonton, membangun suasana, dan memperkuat emosi melalui ukuran shot, sudut, serta pergerakan kamera. Secara keseluruhan, penerapan komposisi sinematografi yang dirancang secara sistematis terbukti meningkatkan kualitas visual storytelling dan efektivitas pesan edukatif dalam film animasi ini.
Kata kunci: komposisi sinematografi, animasi 3D, media sosial, media edukasi.