PERAN PRODUSER DALAM MENERAPKAN BOUNDARY SPANNING PADA PROGRAM LIVE SPORT COMPETITION TINY ON RIDE

The live streaming program Tiny on Ride involves cooperation between the production team and the Pushbike Jakarta Community, who have differing work orientations that create the potential for misaligned perceptions. This paper aims to identify the utilization of Boundary Spanning by the producer in building cooperation with the Pushbike community. Boundary Spanning is a practice carried out by an individual in bridging the relationship between internal and external parties to support the achievement of shared goals. Among the various Boundary Spanning practices, the writer utilized four relevant practices, namely reflecting, connecting, mobilizing, and weaving, which occurred sequentially from initial understanding of the community to a formal agreement of cooperation. This paper uses a qualitative descriptive method with data collection techniques including observation, interviews, questionnaires, and literature study. Through these four Boundary Spanning practices, the producer successfully bridged the differing work orientations between the production team and the community, enabling the program to be carried out in accordance with its established objectives. Through this work, the writer demonstrates that a producer plays an essential role not merely as the manager of production processes, but as the key connector who bridges differing interests between the production team and external parties to create aligned cooperation.
Keywords: Boundary Spanning; Live Streaming; Producer; Pushbike Community; Tiny on Ride

Program live streaming Tiny on Ride melibatkan kerja sama antara tim produksi dan Komunitas Pushbike Jakarta yang memiliki orientasi kerja berbeda, sehingga berpotensi menimbulkan ketidakselarasan persepsi. Penulisan ini bertujuan untuk mengetahui pemanfaatan Boundary Spanning oleh produser dalam membangun kerja sama dengan komunitas Pushbike. Boundary Spanning adalah paktik yang dilakukan seseorang dalam menjembatani hubungan antara pihak internal dan pihak eksternal untuk mendukung tercapainya tujuan bersama. Dari beberapa parktik Boundary Spanning, penulis memanfaatkan empat praktik relevan, yaitu reflecting, connecting, mobilizing, dan weaving, yang berjalan berurutan mulai dari pemahaman awal terhadap komunitas hingga kesepakatan kerja sama resmi. Penulisan ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, penyebaran kusioner, dan studi pustaka. Melalui keempat praktik Boundary Spanning tersebut, produser berhasil menjembatani perbedaan orientasi kerja antara tim produksi dan komunitas, sehingga program dapat terlaksana sesuai tujuan yang ditetapkan. Melalui karya ini, penulis menunjukkan bahwa produser berperan penting bukan sekadar sebagai pengelola jalannya produksi, melainkan sebagai penghubung utama yang menjembatani perbedaan kepentingan antara tim produksi dan pihak eksternal demi terciptanya kerja sama yang selaras.
Kata kunci: Boundary Spanning; Live Streaming; Komunitas Pushbike Produser; Tiny on Ride