PERANCANGAN MEDIA PROMOSI DIGITAL DAN CETAK UNTUK MENINGKATKAN CITRA DAN DAYA SAING PADA DEPARTEMEN LAI ANTARA

This final project focuses on the design and development of promotional media for the Analysis and Information Services Department at ANTARA News Agency to enhance the department's credibility and visual appeal. Using a qualitative approach and design thinking framework, this research develops both printed media in the form of a professional booklet and digital promotional media in the form of motion graphics. Data was collected through surveys and interviews, while the design incorporates graphic design principles such as typography, color, animation, and visuals. The results show that the combination of booklet and motion graphics effectively enhances the department’s image, improves communication, and strengthens its professional position within the media industry.

Keywords: Motion Graphics, promotional media, graphic design, digital innovation, promotional media, graphic design, booklet, typography.

Tugas akhir ini berfokus pada perancangan dan pengembangan media promosi untuk Departemen Layanan Analisa dan Informasi di Kantor Berita ANTARA guna meningkatkan kredibilitas dan daya tarik visual departemen. Menggunakan pendekatan kualitatif dan design thinking, penelitian ini mengembangkan media cetak berupa booklet profesional serta media promosi digital berupa motion graphics. Data dikumpulkan melalui survei dan wawancara, sementara desain mengintegrasikan prinsip-prinsip desain grafis seperti tipografi, warna, animasi, dan visual yang menarik. Hasil penelitian menunjukkan bahwa kombinasi booklet dan motion graphics efektif meningkatkan citra, komunikasi, serta memperkuat posisi profesional departemen di industri media.

Kata kunci: Motion Graphics, media promosi, desain grafis, inovasi digital, media promosi, desain grafis, booklet, tipografi.