Pengembangan Teknik Cracking Dengan Ecoprint Dalam Perancangan Busana Modest Wear

Perkembangan industri modest fashion mendorong pelaku usaha untuk terus
menghadirkan inovasi produk yang tetap mengedepankan prinsip keberlanjutan.
Sabira by Rina Oshibana menghadapi permasalahan berupa keterbatasan variasi
motif ecoprint sehingga menurunkan daya tarik produk dan berdampak pada
penjualan. Penelitian ini bertujuan mengembangkan teknik cracking yang
dipadukan dengan ecoprint menggunakan pewarna alam dalam perancangan
busana modest wear pada brand Sabira by Rina Oshibana. Metode yang digunakan
adalah Design Thinking Hasso Plattner yang meliputi tahap empathize, define,
ideate, prototype, dan test. Pengumpulan data dilakukan melalui observasi,
wawancara, studi literatur, benchmarking, penyebaran kuesioner, serta evaluasi
produk. Proses pengembangan diawali dengan eksplorasi teknik cracking
menggunakan pasta tepung sebagai bahan perintang dan pewarna alami kayu tingi,
kemudian dilanjutkan dengan pembuatan prototype low fidelity, medium fidelity,
dan high fidelity. Hasil penelitian menunjukkan bahwa teknik perintang kuas
dengan pola remuk berpulau menghasilkan karakter visual paling optimal dan
berhasil dipadukan dengan ecoprint sehingga menciptakan motif abstrak yang khas.
Busana modest wear yang dihasilkan memiliki tampilan elegan, tetap
mempertahankan identitas visual brand, serta mendukung konsep sustainable
fashion melalui pemanfaatan pewarna alami yang ramah lingkungan. Inovasi ini
diharapkan mampu memperkaya variasi visual produk ecoprint, meningkatkan
daya saing produk, serta menjadi referensi dalam pengembangan desain tekstil dan
fashion berkelanjutan.

The growth of the modest fashion industry is driving businesses to continuously
introduce product innovations that prioritize sustainability. Sabira by Rina
Oshibana faces the challenge of limited variety in ecoprint patterns, which reduces
the products’ appeal and impacts sales. This study aims to develop a cracking
technique combined with ecoprint using natural dyes in the design of modest wear
for the Sabira by Rina Oshibana brand. The method used is Hasso Plattner’s Design
Thinking, which includes the stages of empathize, define, ideate, prototype, and test.
Data collection was conducted through observation, interviews, literature review,
benchmarking, questionnaire distribution, and product evaluation. The
development process began with exploring the cracking technique using flour paste
as a resist and natural tingi wood dye, followed by the creation of low-fidelity,
medium-fidelity, and high-fidelity prototypes. The research results show that the
brush-barrier technique with an island-like crack pattern produces the most
optimal visual characteristics and successfully integrates with ecoprint to create
distinctive abstract motifs. The resulting modest wear garments have an elegant
appearance, maintain the brand’s visual identity, and support the concept of
sustainable fashion through the use of environmentally friendly natural dyes. This
innovation is expected to enrich the visual variety of ecoprint products and increase
their market appeal.