Perancangan Motion Company Profile Berbasis Infografik Pada Babos NailArt

Babos NailArt faces challenges in conveying service information due to its static and monotonous promotional media. This study aims to design an infographic-based motion company profile as an innovative and interactive digital promotional medium. The design method involves three stages: pre-production (research, storyboard, color, typography), production (animating elements via Adobe After Effects and audio via Adobe Premiere Pro), and post-production (finishing and rendering). The result is a 37-second Full HD (60 fps) animation video featuring a modern minimalist style dominated by a pink color palette.

Babos NailArt menghadapi tantangan dalam menyampaikan informasi layanan karena media promosinya masih berupa foto statis yang monoton. Penelitian ini bertujuan merancang motion company profile berbasis infografik sebagai media promosi digital yang inovatif dan interaktif. Metode perancangan melalui tiga tahapan: praproduksi (riset, storyboard, warna, tipografi), produksi (animasi elemen dengan Adobe After Effects dan audio dengan Adobe Premiere Pro), serta pascaproduksi (finishing dan rendering). Hasil akhir berupa video animasi berdurasi 37 detik beresolusi Full HD (60 fps) bergaya modern minimalis dengan dominasi warna pink.