PERANCANGAN DESAIN WEBSITE COMPANY PROFILE PADA BRAND FLAVIO BOSTON

ABSTRACT
The growth of Indonesia's local leather footwear industry encourages brands to establish a professional digital presence. Flavio Boston is a Jakarta-based leather shoe brand that has gained recognition from various national media but does not yet have an official website. As a result, company profile, product, and service information remains scattered across social media and marketplace platforms. This project aims to design a website company profile as a digital publication medium using the Design Thinking method with User Interface (UI) and User Experience (UX) approaches. Data were collected through observation and interviews. The final outcome is a responsive high-fidelity website prototype designed in Figma and implemented in Framer, supported by several promotional media. The proposed design is expected to strengthen Flavio Boston's brand identity, credibility, and professional image while providing centralized company information for customers and business partners.

ABSTRAK
Pertumbuhan industri sepatu kulit lokal di Indonesia mendorong setiap merek memiliki media digital yang mampu membangun identitas dan citra profesional. Flavio Boston merupakan merek sepatu kulit asal Jakarta yang telah dikenal melalui berbagai media nasional, namun belum memiliki website resmi sehingga informasi mengenai profil perusahaan, produk, dan layanan masih tersebar di media sosial serta lokapasar. Perancangan ini bertujuan menghasilkan desain website company profile sebagai media publikasi digital dengan menggunakan metode Berpikir Desain melalui pendekatan Antarmuka Pengguna (UI) dan Pengalaman Pengguna (UX). Pengumpulan data dilakukan melalui observasi dan wawancara. Hasil perancangan berupa purwarupa website interaktif beresolusi tinggi yang responsif, dirancang menggunakan Figma dan diimplementasikan melalui Framer, serta didukung oleh beberapa media pendukung. Perancangan ini diharapkan dapat memperkuat identitas, kredibilitas, dan citra profesional Flavio Boston sebagai media publikasi digital perusahaan.