PENGEMBANGAN DESAIN JAPANESE STREETWEAR MELALUI KONSEP ZERO WASTE PATTERN UNTUK IDENTITAS BRAND THE NEW FACTORY STUDIO (TNFS)

ABSTRACT
The New Factory is a Sustainable fashion brand that integrates environmental responsibility into its brand identity. Through its Fashion Circularity Lab, the brand transforms deadstock materials, end-of-life garments, and textile waste into products. One of its ready-to-wear lines, TNFS, adopts a Japanese Streetwear concept with a strong visual character. However, the lack of a structured desain approach in utilizing leftover materials has limited the effectiveness of sustainable desain development.This Final Project aims to develop Japanese Streetwear desains for TNFS through the application of the Zero waste pattern concept, which optimizes fabric use by minimizing waste without reducing functional and aesthetic values. This approach is expected to strengthen TNFS’s visual identity and competitiveness in the Sustainable fashion industry.
Keywords: Japanese Streetwear, Sustainable Fashion, TNFS, Zero Waste Pattern
ABSTRAK
The New Factory merupakan brand Sustainable fashion yang mengintegrasikan keberlanjutan ke dalam identitas brand. Melalui Fashion Circularity Lab, brand ini mengolah deadstock, pakaian akhir masa pakai, dan limbah tekstil menjadi produk. Salah satu lini Ready to Wear yang dikembangkan adalah TNFS dengan konsep Japanese Streetwear yang memiliki karakter visual kuat. Namun, belum adanya pendekatan perancangan yang terstruktur dalam pemanfaatan sisa material menyebabkan pengembangan desain berkelanjutan belum optimal. Tugas Akhir ini bertujuan mengembangkan desain Japanese Streetwear pada brand TNFS melalui penerapan konsep Zero waste pattern untuk mengoptimalkan penggunaan material tanpa mengurangi fungsi dan nilai estetika, sekaligus memperkuat identitas visual brand.
Kata kunci: Busana Berkelanjutan, Japanese Streetwear, Pola Zero Waste, TNFS