Pembuatan 2D Karakter Melalui Prinsip Appeal dan Makna Kain Ulos untuk Animasi “Saradja Raya: Guntur Hagogon"

ABSTRAK
Film animasi “Saradja Raya: Guntur Hagogon” mengangkat tema hubungan emosional ayah dan anak yang renggang akibat keterbatasan waktu dan komunikasi karena kesibukan pekerjaan. Penelitian ini membahas perancangan karakter 2D menggunakan prinsip appeal dan implementasi kain ulos sebagai elemen visual simbolis untuk mendukung penokohan serta representasi budaya Batak. Fokus penelitian terletak pada penerapan shape language, siluet, warna, dan adaptasi motif ulos dalam desain karakter. Metode yang digunakan mengacu pada metode penciptaan Gustami yang terdiri atas tahap eksplorasi, perancangan, dan perwujudan. Pengumpulan data dilakukan melalui observasi, studi literatur, dokumentasi, dan wawancara yang dianalisis menggunakan triangulasi data. Hasil penelitian menunjukkan bahwa prinsip appeal diterapkan melalui pengolahan elemen visual untuk mendukung karakterisasi tokoh, sementara implementasi kain ulos dilakukan melalui adaptasi motif dan warna pada desain cardigan karakter Hiraya menggunakan Ulos Sibolang Pamontari dan Ulos Bintang Maratur sesuai konteks naratif cerita. Integrasi kedua pendekatan tersebut menunjukkan bahwa elemen visual dan budaya dapat diterapkan dalam perancangan karakter untuk mendukung penokohan dan identitas budaya.
Kata Kunci: Kain Ulos, Desain Karakter 2D, Prinsip Appeal, Identitas Budaya Batak, Film Animasi.

ABSTRACT
The animated film “Saradja Raya: Guntur Hagogon” explores the theme of a distant emotional relationship between a father and daughter caused by limited time and communication due to work responsibilities. This study discusses the design of 2D characters using the principle of appeal and the implementation of ulos cloth as a symbolic visual element to support characterization and represent Batak cultural identity. The study focuses on the application of visual elements such as shape language, silhouette, color, and the adaptation of ulos motifs in character design. The method used refers to Gustami’s creation method, which consists of exploration, design, and realization stages. Data were collected through observation, literature review, documentation, and interviews, then analyzed using data triangulation. The results show that the principle of appeal was applied through the development of visual elements to support character portrayal, while the implementation of ulos cloth was carried out through the adaptation of motifs and colors into Hiraya’s cardigan design using Ulos Sibolang Pamontari and Ulos Bintang Maratur according to the narrative context of the story. The integration of the principle of appeal and the implementation of ulos cloth was applied in character design through visual development and cultural adaptation in accordance with the narrative context.
Keywords: Ulos Cloth, 2D Character Design, Appeal Principle, Batak Cultural Identity, Animation Film.