Perancangan dan Produksi Film Animasi 2D "Reaching For The Stars" Menggunakan Teknik Frame By Frame

The phenomenon of overconsumption among young people has continued to increase due to the
influence of social media, trends, and marketing strategies that encourage consumerist behavior. This
issue serves as the background for the development of the 2D animated film Reaching for the Stars as
an educational medium that conveys the importance of controlling spending habits and distinguishing
between needs and wants. This study aims to design and produce a 2D animated film using the frame
by-frame technique to communicate its message effectively through engaging visuals and expressive
animation. The theoretical foundation of this study includes animation theory, the principles of
animation, storyboarding, and the stages of 2D animation production. The research employed an
observational method by examining animated film references, animation production process videos,
and various visual references to support the design process. The results indicate that the frame-by
frame technique produces smoother and more expressive movements, effectively enhancing emotional
expression and reinforcing the story's message about the impacts of overconsumption. The production
process consisted of storyboarding, animatic creation, layout, rough animation, clean-up, coloring, and
compositing. In conclusion, after Reaching for the Stars was evaluated through a Google Forms
questionnaire, the majority of respondents agreed that the visual quality, animation, and storytelling
were well executed and easy to understand. Respondents also indicated that the message regarding the
impacts of overconsumption was communicated clearly through the narrative, character expressions,
and visual presentation.
Keywords: 2D animation, frame by frame, animation production, overconsumption, struggle

Fenomena overkonsumsi di kalangan generasi muda semakin meningkat akibat pengaruh media sosial,
tren, serta strategi pemasaran yang mendorong perilaku konsumtif. Kondisi tersebut menjadi latar
belakang perancangan film animasi 2D Reaching for the Stars sebagai media edukasi yang
menyampaikan pesan mengenai pentingnya mengendalikan keinginan berbelanja dan membedakan
kebutuhan dengan keinginan. Penelitian ini bertujuan merancang dan memproduksi film animasi 2D
menggunakan teknik frame by frame sehingga mampu menyampaikan pesan secara menarik melalui
visual dan gerak animasi yang ekspresif. Landasan teori yang digunakan meliputi teori animasi, prinsip
prinsip animasi, storyboard, serta tahapan produksi animasi 2D. Metode penelitian yang diterapkan
adalah observasi dengan mengamati referensi film, video proses produksi animasi, dan berbagai sumber
visual untuk mendukung proses perancangan. Hasil penelitian menunjukkan bahwa teknik frame by
frame mampu menghasilkan gerakan yang lebih halus, ekspresif, dan mendukung penyampaian emosi
serta pesan cerita mengenai dampak overkonsumsi. Tahapan produksi meliputi penyusunan storyboard,
pembuatan animatic, layout, rough animation, clean-up, pewarnaan, hingga compositing.
Kesimpulannya, penerapan teknik frame by frame pada film animasi Reaching for the Stars yang
disebarkan melalui Google Form, mayoritas responden menyatakan setuju bahwa kualitas visual,
animasi, serta penyampaian cerita sudah baik dan mudah dipahami. Responden juga menilai bahwa
pesan mengenai dampak perilaku overkonsumsi dapat tersampaikan dengan jelas melalui alur cerita,
ekspresi karakter, dan penyajian visual.
Keywords: animasi 2D, frame by frame, produksi animasi, overkonsumsi, perjuangan