PERAN PRODUSER DALAM MEMBANGUN KOMUNIKASI EFEKTIF ANTAR-DEPARTEMEN MELALUI PENDEKATAN FUNGSI PENGENDALIAN ORGANISASI STEPHEN ROBBINS DALAM FILM “THE END OF THE WORLD”

ABSTRACT

Film production requires effective communication and coordination among departments to ensure that every stage of production proceeds according to plan. The producer plays a crucial role as an organizational controller in managing schedules, budgets, and production activities. This study aims to analyze the implementation of organizational control functions by the producer in establishing effective communication during the production of the short film The End of the World. This study employs a qualitative descriptive method with a film creation approach based on Stephen P. Robbins' organizational control theory. The analysis covers the pre-production, production, and post-production stages using the Production Control Sheet (PCS), Planned vs Actual Analysis, Daily Communication Log, and Digital Tracking System. The findings indicate that the implementation of organizational control functions improves communication and coordination among departments, facilitates schedule monitoring, identifies production constraints, accelerates decision-making, and minimizes miscommunication throughout the production process. Therefore, organizational control by the producer contributes significantly to achieving production efficiency while ensuring the project's schedule, budget, and quality standards are successfully met.

Keywords: Producer, Organizational Control, Interdepartmental Communication, Film Production, Stephen P. Robbins

ABSTRAK

Produksi film memerlukan komunikasi dan koordinasi yang efektif antar-departemen agar seluruh tahapan produksi berjalan sesuai rencana. Produser memiliki peran penting sebagai pengendali organisasi dalam mengelola jadwal, anggaran, serta pelaksanaan produksi. Penelitian ini bertujuan menganalisis penerapan fungsi pengendalian organisasi oleh produser dalam membangun komunikasi yang efektif pada produksi film pendek The End of the World. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan penciptaan karya film berdasarkan teori fungsi pengendalian organisasi Stephen P. Robbins. Analisis dilakukan pada tahap praproduksi, produksi, dan pascaproduksi menggunakan Production Control Sheet (PCS), Planned vs Actual Analysis, Daily Communication Log, serta Digital Tracking System. Hasil penelitian menunjukkan bahwa penerapan fungsi pengendalian organisasi mampu meningkatkan efektivitas komunikasi dan koordinasi antar-departemen, memudahkan pemantauan jadwal, mengidentifikasi kendala, mempercepat pengambilan keputusan, serta meminimalkan miskomunikasi selama proses produksi. Dengan demikian, penerapan fungsi pengendalian organisasi oleh produser berkontribusi terhadap kelancaran produksi serta mendukung tercapainya target waktu, anggaran, dan standar kualitas film.

Kata kunci: Produser, Pengendalian Organisasi, Komunikasi Antar-Departemen, Produksi Film, Stephen P. Robbins