Perancangan Teknik Anyaman Untuk Busana Ready To Wear

This research develops a ready to wear fashion line through the exploration of weaving techniques as a product differentiation strategy for the KAYO brand. Using Design Thinking methodology and data collection through observation, literature review, interviews, and questionnaires, the study identifies market demand for more innovative and distinctive clothing designs. The analysis demonstrates that exploration of traditional and contemporary weaving techniques can create unique visual textures, enhance aesthetic value, and meet consumer demand for versatile and modern modest fashion. The research produces ready to wear prototypes with strong differentiation and high aesthetic appeal.
Keywords: Design Thinking, modest fashion, product differentiation, ready to wear fashion, weaving techniques

Penelitian ini mengembangkan lini busana ready to wear melalui eksplorasi teknik anyaman sebagai strategi diferensiasi produk pada brand KAYO. Menggunakan metodologi Design Thinking dan pengumpulan data melalui observasi, studi literatur, wawancara, dan kuesioner, penelitian mengidentifikasi kebutuhan pasar akan busana yang lebih inovatif dan berkarakter. Hasil analisis menunjukkan bahwa eksplorasi teknik anyaman tradisional dan kontemporer dapat menciptakan tekstur visual unik, meningkatkan nilai estetika, dan memenuhi permintaan konsumen terhadap busana modest fashion yang versatile dan modern. Penelitian menghasilkan prototype busana ready to wear dengan diferensiasi kuat dan appeal estetika tinggi.
Kata kunci: busana ready to wear, diferensiasi produk, Design Thinking, modest fashion, teknik anyaman