PERANCANGAN BUSANA CASUAL READY TO WEAR WANITA MENGGUNAKAN ANYAMAN DENGAN SISA KAIN SOFT DENIM (STUDI KASUS : TASY THE LABEL)

ABSTRAK

The fast-fashion industry generates significant textile waste; a case in point is the brand Tasy The Label, located in the densely populated Joglo area of Jakarta. With a produc-tion volume of 700–1,000 garments per month, the brand accumulates up to 15 kg of soft denim fabric waste daily. Due to the lack of a proper waste management system, this waste is frequently burned, causing air pollution that disturbs local residents. This research aims to reduce the accumulation of soft denim waste and minimize environ-mental pollution through design innovation. Furthermore, the project seeks to design Tasy The Label’s first sustainable, casual women's ready-to-wear collection as an ex-pression of corporate responsibility. The design process employs the Design Thinking approach, comprising five stages: Empathize (interviews and observation), Define (problem analysis), Ideate (concept brainstorming), Prototype (physical creation), and Test (market testing and evaluation).
The results demonstrate that soft denim fabric scraps can be repurposed using weaving techniques combined with the brand's signature contrast stitching details. This innova-tion successfully transforms textile waste into a highly aesthetic, comfortable, and eco-friendly women's fashion collection, while simultaneously providing a sustainable solu-tion to Tasy The Label's waste management issues.

Keywords: soft denim waste, sustainable fashion, ready-to-wear, weaving technique, Design Thinking.

Industri fast fashion menyumbang limbah tekstil yang signifikan, salah satunya terjadi pada brand Tasy The Label di kawasan padat penduduk Joglo, Jakarta. Produksi yang mencapai 700–1000 potong pakaian per bulan menyebabkan penumpukan limbah kain soft denim hingga 15 kg per hari. Kurangnya sistem pengolahan membuat limbah tersebut sering dibakar, sehingga menimbulkan polusi udara yang meresahkan warga sekitar. Penelitian ini bertujuan untuk mengurangi penumpukan limbah soft denim dan meminimalisir pencemaran lingkungan melalui inovasi desain. Selain itu, proyek ini dimaksudkan untuk merancang koleksi busana sustainable casual ready-to-wear wanita pertama bagi Tasy The Label sebagai bentuk tanggung jawab industri. Perancangan ini menggunakan pendekatan Design Thinking yang terdiri dari lima tahap: Empathize (wawancara dan observasi), Define (analisis masalah), Ideate (brainstorming konsep), Prototype (pembuatan fisik), dan Test (uji pasar dan evaluasi). Hasil penelitian menunjukkan bahwa limbah sisa potongan kain soft denim dapat diolah kembali menggunakan teknik anyaman dengan detail contrast stitching yang menjadi identitas brand. Inovasi ini berhasil mengubah limbah tekstil menjadi koleksi busana wanita yang bernilai estetika tinggi, nyaman, dan ramah lingkungan, sekaligus menjadi solusi berkelanjutan bagi permasalahan limbah pada Tasy The Label.

Kata kunci : limbah soft denim, fesyen berkelanjutan, ready-to-wear, teknik anyaman, Design Thinking.