PENERAPAN MANAJEMEN PRODUKSI BERBASIS POAC DALAM FILM PENDEK METRONOME

ABSTRACT
Short film production is a collaborative process involving the coordination of
various creative and technical departments under limitations of time, budget, and
resources. These conditions require structured production management to ensure
that every stage of production is carried out effectively. This final project aims to
examine the implementation of Planning, Organizing, Actuating, and Controlling
(POAC)-based production management in the production process of the short film
Metronome through the role of the producer. The theoretical framework employed
is George R. Terry's POAC management theory, which consists of planning,
organizing, actuating, and controlling as the fundamental functions of production
management. This study employed an applied research method with a qualitative
descriptive approach through literature review, observation, and documentation
during the pre-production, production, and post-production stages. The discussion
shows that the Planning function was implemented through concept development,
scheduling, budgeting, and production planning; Organizing through task
allocation and crew coordination; Actuating through the execution and supervision
of production activities; and Controlling through work evaluation, monitoring of
the editing process, and finalization of the film. The findings indicate that the
implementation of POAC-based production management enabled the producer to
manage every stage of production in a planned, organized, coordinated, and
controlled manner, allowing the production of the short film Metronome to be
completed in accordance with the established production objectives.
Keywords: POAC, production management, producer, short film, Metronome.
ABSTRAK
Produksi film pendek merupakan proses kolaboratif yang melibatkan koordinasi
berbagai departemen kreatif dan teknis dengan keterbatasan waktu, anggaran, serta
sumber daya sehingga memerlukan manajemen produksi yang terstruktur agar
setiap tahapan dapat berjalan secara efektif. Tugas akhir ini bertujuan mengkaji
penerapan manajemen produksi berbasis Planning, Organizing, Actuating, dan
Controlling (POAC) dalam proses produksi film pendek Metronome melalui peran
produser. Landasan teori yang digunakan adalah teori fungsi manajemen POAC
menurut George R. Terry, yang meliputi perencanaan, pengorganisasian,
pelaksanaan, dan pengendalian sebagai dasar pengelolaan kegiatan produksi.
Metode yang digunakan adalah metode terapan dengan pendekatan deskriptif
kualitatif melalui studi pustaka, observasi, dan dokumentasi selama proses
praproduksi, produksi, dan pascaproduksi. Pembahasan menunjukkan bahwa
penerapan fungsi Planning dilakukan melalui penyusunan konsep, jadwal,
anggaran, dan kebutuhan produksi; Organizing melalui pembagian tugas dan
koordinasi kru; Actuating melalui pelaksanaan kegiatan produksi dan pengendalian
pelaksanaan syuting; serta Controlling melalui evaluasi hasil kerja, pemantauan
proses penyuntingan, dan penyelesaian akhir film. Berdasarkan hasil tersebut, dapat
disimpulkan bahwa penerapan manajemen produksi berbasis POAC mampu
membantu produser mengelola seluruh tahapan produksi secara terencana,
terorganisasi, terkoordinasi, dan terkendali sehingga proses produksi film pendek
Metronome dapat diselesaikan sesuai tujuan produksi yang telah ditetapkan.
Kata kunci: POAC, manajemen produksi, produser, film pendek, Metronome.