PENERAPAN COLOR THEORY DAN PSIKOLOGI WARNA DALAM MEMBANGUN EMOSI AUDIENS PADA FILM ANIMASI BERJUDUL 'HERO'

ABSTRACT

Animated films are audiovisual media that convey messages, emotions, and story atmosphere through visual elements, particularly color. This study aims to apply Color Theory and color psychology in the production of the animated film Hero, analyze their role in helping audiences understand characters' emotions and story atmosphere, and evaluate their effectiveness. The research employs a qualitative descriptive approach using the Practice-Based Research (PBR) method. Data were collected through literature review, visual observation, interviews with elementary school teachers as narasumbers, questionnaires involving 37 respondents, and documentation of the creative process. Color Theory was implemented through moodboards, color scripts, and the application of color to characters and environments based on color psychology. The findings indicate that Color Theory helps audiences understand emotions and story atmosphere while strengthening visual communication, supported by character expressions, body language, lighting, and camera angles.
Keywords: Color Theory, color psychology, emotion, animated film, Practice-Based Research.

ABSTRAK

Film animasi merupakan media audiovisual yang menyampaikan pesan, emosi, dan suasana cerita melalui unsur visual, salah satunya warna. Penelitian ini bertujuan menerapkan Color Theory dan psikologi warna dalam penciptaan film animasi Hero, menganalisis perannya dalam membantu audiens memahami emosi tokoh dan suasana cerita, serta mengevaluasi efektivitas penerapannya. Penelitian menggunakan metode Practice-Based Research (PBR) dengan pendekatan kualitatif deskriptif. Data diperoleh melalui studi literatur, observasi visual, wawancara dengan guru sekolah dasar sebagai narasumber, kuesioner kepada 37 responden, dan dokumentasi proses penciptaan. Penerapan dilakukan melalui penyusunan moodboard, color script, serta pewarnaan karakter dan lingkungan berdasarkan psikologi warna. Hasil penelitian menunjukkan bahwa penerapan Color Theory membantu audiens memahami emosi tokoh dan suasana cerita, serta memperkuat penyampaian pesan visual. Efektivitas tersebut juga didukung oleh ekspresi karakter, pose, pencahayaan, dan sudut kamera.
Kata kunci: Color Theory, psikologi warna, emosi, film animasi, Practice-Based Research.