PENERAPAN SET DAN PROPERTI DALAM MEMBANGUN ATMOSFER PSIKOLOGIS DALAM FILM "THE END OF THE WORLD"

ABSTRACT
Art direction is often perceived primarily as a visual aesthetic element in filmmaking, despite its significant role in conveying narrative meaning and representing the psychological condition of characters. This paper aims to explain the role of art direction in creating a psychological atmosphere in the fiction film The End of The World through spatial arrangement, the use of color, and visual elements that support narrative storytelling. The filmmaking process was carried out through pre-production, production, and post-production stages, encompassing visual concept development, script breakdown, location scouting, recce, set design, property selection, wardrobe styling, on-set art direction, and final film evaluation. Data were collected through literature review, observation, discussions with the director, and analysis of visual references to develop the artistic concept. The results show that the implementation of art direction successfully created a psychological atmosphere that strengthened the emotional conflict between the main characters while supporting the narrative through visual elements. It can be concluded that art direction functions not only as an aesthetic element in film but also plays an important role in creating atmosphere, representing the psychological conditions of characters, and enhancing narrative delivery to the audience.

Keywords: art direction, psychological atmosphere, fiction film, spatial arrangement, visual storytelling

ABSTRAK
Tata artistik sering kali dipandang hanya sebagai unsur estetika visual dalam film, padahal memiliki peran penting dalam menyampaikan makna naratif serta merepresentasikan kondisi psikologis tokoh. Penulisan karya tugas akhir ini bertujuan untuk menjelaskan peran tata artistik dalam membangun atmosfer psikologis pada film fiksi The End of The World melalui penataan ruang, penggunaan warna, dan elemen visual yang mendukung penyampaian narasi. Proses penciptaan film dilakukan melalui tahapan pra produksi, produksi, dan pasca produksi yang meliputi pengembangan konsep visual, pembedahan naskah, hunting lokasi, recce, perancangan set, pemilihan properti, penataan wardrobe, pelaksanaan tata artistik saat produksi, serta evaluasi hasil akhir film. Data diperoleh melalui studi pustaka, observasi, diskusi dengan sutradara, serta analisis berbagai referensi visual sebagai dasar penyusunan konsep artistik. Hasil penciptaan menunjukkan bahwa penerapan tata artistik berhasil membangun atmosfer psikologis yang memperkuat konflik emosional antartokoh sekaligus mendukung penyampaian narasi melalui elemen-elemen visual. Berdasarkan hasil tersebut, dapat disimpulkan bahwa tata artistik tidak hanya berfungsi sebagai unsur estetika dalam film, tetapi juga berperan penting dalam membangun atmosfer, merepresentasikan kondisi psikologis tokoh, serta mendukung penyampaian narasi kepada penonton.

Kata kunci: tata artistik, atmosfer psikologis, film fiksi, penataan ruang, penceritaan visual