Eksplorasi Motif Ragam Hias Maluku Utara Dengan Teknik Digital Printing Pada Busana Brand De ChantiQue

The rapid development of the fashion industry encourages brands to continuously innovate in product design and concepts to remain competitive. De ChantiQue, a fashion brand with an Exotic Elegant design identity, develops a ready-to-wear deluxe collection that requires visual innovation while maintaining its brand character. The exploration of North Maluku ornamental motifs was chosen because their visual potential has not been widely utilized as a source of inspiration in fashion design, while the need for a more efficient production process supports the application of digital printing techniques. This study aims to design a ready-to-wear deluxe collection for De ChantiQue through the exploration of North Maluku ornamental motifs using digital printing techniques. The research employed a qualitative method with the Hasso Plattner Stanford Design Thinking approach, consisting of the Empathize, Define, Ideate, Prototype, and Test stages. The findings indicate that the target users are predominantly women aged 30–45 who seek elegant, exclusive, and comfortable clothing suitable for both formal and semi-formal occasions. Based on these findings, five ready-to-wear deluxe looks with an Exotic Elegant style were developed by applying North Maluku ornamental motifs through digital printing, resulting in a visual identity that aligns with the character of the De ChantiQue brand.

Perkembangan industri fashion mendorong setiap brand untuk terus berinovasi dalam pengembangan desain dan konsep produk agar mampu bersaing di pasar. De ChantiQue sebagai brand fashion dengan karakter desain Exotic Elegant mengembangkan koleksi ready to wear deluxe yang memerlukan inovasi visual tanpa menghilangkan identitas brand. Pengangkatan motif ragam hias khas Maluku Utara dipilih karena potensinya masih belum banyak dieksplorasi sebagai inspirasi perancangan busana, sementara kebutuhan produksi yang lebih efisien mendorong penerapan teknik digital printing. Penelitian ini bertujuan merancang koleksi busana ready to wear deluxe bagi brand De ChantiQue melalui eksplorasi motif ragam hias khas Maluku Utara dengan penerapan teknik digital printing. Metode yang digunakan adalah metode kualitatif dengan pendekatan Design Thinking Hasso Plattner Stanford yang meliputi tahapan empathize, define, ideate, prototype, dan test. Hasil penelitian menunjukkan bahwa target pengguna didominasi wanita berusia 30–45 tahun yang menginginkan busana elegan, eksklusif, nyaman, serta sesuai untuk aktivitas formal maupun semi formal. Berdasarkan hasil tersebut dihasilkan lima look koleksi busana ready to wear deluxe bergaya Exotic Elegant dengan motif ragam hias khas Maluku Utara yang diaplikasikan menggunakan teknik digital printing, sehingga menghasilkan identitas visual yang selaras dengan karakter brand De ChantiQue.