Perancangan Ulang Koleksi Terdahulu Busana Pria dengan Teknik Modular pada Brand Escalate Studio

The increasingly dynamic development of the fashion industry demands brands to continuously present product innovations relevant to consumer needs. However, many existing clothing collections experience a decline in appeal, potentially becoming textile waste. This problem is also experienced by local brand Escalate Studio. This study aims to redesign the existing men's clothing collection into new products that are more functional, flexible, and have a more attractive aesthetic value through the application of modular techniques. The study used a qualitative method with a design thinking approach from the Hasso Plattner Institute through five stages: empathize, define, ideate, prototype, and test. Data were obtained from interviews, observations, and benchmarking. The results of this design are five modular men's clothing looks that are a redesign of old collections that are less popular. The resulting designs have novelty value in terms of function, silhouette, and modular construction details such as zippers, removable panels, and material combinations. This research is expected to provide a solution in supporting sustainable fashion, increasing the selling value of old collections, and providing a more flexible clothing experience for users.
Keywords: Redesign, Modular fashion, Menswear, Sustainable fashion
Perkembangan industri fashion yang semakin dinamis menuntut brand untuk terus menghadirkan inovasi produk yang relevan dengan kebutuhan konsumen. Namun, banyak koleksi busana eksisting yang mengalami penurunan daya tarik sehingga berpotensi menjadi limbah tekstil. Permasalahan tersebut juga dialami oleh brand lokal Escalate Studio. Penelitian ini bertujuan untuk melakukan perancangan ulang pada koleksi eksisting busana pria menjadi produk baru yang lebih fungsional, fleksibel, dan memiliki nilai estetika yang lebih menarik melalui penerapan teknik modular. Penelitian menggunakan metode kualitatif dengan pendekatan design thinking dari Hasso Plattner Institute melalui lima tahap: empathize, define, ideate, prototype, dan test. Data diperoleh dari wawancara, observasi, dan benchmarking. Hasil dari perancangan ini berupa lima look busana pria modular hasil redesign dari koleksi lama yang kurang diminati. Desain yang dihasilkan memiliki nilai kebaruan dari segi fungsi, siluet, serta detail konstruksi modular seperti zipper, panel lepas pasang, dan kombinasi material. Penelitian ini diharapkan dapat menjadi solusi dalam mendukung fashion berkelanjutan, meningkatkan nilai jual koleksi lama, serta memberikan pengalaman berpakaian yang lebih fleksibel bagi pengguna.
Kata kunci: Redesign busana, modular fashion, busana pria, sustainable fashion.