PENERAPAN AMBIENT WARNA HANGAT DAN DINGIN DALAM ANIMASI 2D “MANISNYA BERBAGI” TERHADAP EMOSI PENONTON

The author created an animated film titled “The Sweetness of Sharing” to examine how warm and cool ambient colors can be applied as a visual communication medium to strengthen emotion and social empathy messages in children's animation, since color use in children's animation is still often limited to aesthetic aspects. This research used a Research and Development (R&D) method with a qualitative descriptive approach, applying the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). Warm colors (red, orange, yellow) represent positive emotion and togetherness, while cool colors (blue, purple, grayish blue) depict reflective and emotional situations, implemented through color script, color palette, gradient map, and ambient shadow/occlusion. Data was collected via a questionnaire to 30 respondents aged 7–10 and interviews with two experts. Results show most respondents easily recognized time changes, scene atmosphere, character-background contrast, character emotion, and warm-cool mood differences, with 80% citing sky color as most helpful for understanding time and situation. Experts confirmed the color contrast, saturation, tone, ambient application, and palette consistency were adequate and effectively supported the narrative, proving that systematically designed warm and cool ambient colors effectively build emotional atmosphere and deliver social empathy messages to child audiences.
Keywords: Animation, Color, Ambient, Social Empathy, Children
Penulis membuat film animasi berjudul “Manisnya Berbagi” untuk mengkaji penerapan ambient warna hangat dan dingin sebagai media komunikasi visual guna memperkuat emosi dan pesan empati sosial dalam animasi anak, mengingat pemanfaatan warna dalam animasi anak masih sering terbatas pada aspek estetika. Penelitian ini menggunakan metode Research and Development (R&D) dengan pendekatan kualitatif deskriptif dan model ADDIE (Analysis, Design, Development, Implementation, Evaluation). Warna hangat (merah, jingga, kuning) merepresentasikan emosi positif dan kebersamaan, sedangkan warna dingin (biru, ungu, abu-abu kebiruan) menggambarkan suasana reflektif dan emosional, yang diwujudkan melalui color script, color palette, gradient map, serta ambient shadow dan ambient occlusion. Data dikumpulkan melalui kuesioner kepada 30 responden usia 7–10 tahun dan wawancara dua ahli. Hasil menunjukkan mayoritas responden mudah mengenali perubahan waktu, suasana adegan, kontras karakter-background, emosi tokoh, serta perbedaan suasana hangat-dingin, dengan 80% menyatakan perubahan warna langit paling membantu memahami waktu dan situasi cerita. Ahli menilai kontras, saturasi, tone warna, penerapan ambient, dan konsistensi palet sudah memadai dan efektif mendukung narasi, membuktikan bahwa ambient warna hangat dan dingin yang dirancang sistematis efektif membangun suasana emosional dan menyampaikan pesan empati sosial kepada penonton anak-anak.
Kata Kunci: Animasi, Warna, Ambient, Empati Sosial, Anak-anak