Perancangan Busana Athleisure Brand Raked

The growing active lifestyle has increased the demand for athleisure apparel that
combines comfort, flexibility, and aesthetics to support various daily activities.
However, Raked Brand has not yet developed an athleisure collection as an
alternative product line. This study aims to design an athleisure collection for
Raked Brand based on the Adaptive Motion concept by applying the adjustable
drawstring technique as an aesthetic detail that strengthens the collection's visual
identity. The research employed the HPI Design Thinking method, consisting of the
Empathize, Define, Ideate, Prototype, and Test stages. The design process included
identifying user needs, analyzing market trends, developing design concepts,
exploring design alternatives, producing prototypes, and evaluating the final
designs. The study resulted in five garment prototypes using scuba as the primary
material, supported by mesh and parachute fabric. The resulting collection applies
the Adaptive Motion concept through silhouette development, material selection,
and design details, providing an alternative athleisure collection that reflects Raked
Brand's identity while addressing the needs of its target market.
Keywords: Athleisure, adjustable drawstring, Adaptive Motion, Raked Brand,
HPI Design Thinking.

Perkembangan gaya hidup aktif mendorong meningkatnya kebutuhan masyarakat
terhadap busana athleisure yang mampu menggabungkan kenyamanan, fleksibilitas,
dan estetika untuk mendukung berbagai aktivitas. Namun, Brand Raked belum
memiliki koleksi busana athleisure sebagai alternatif pengembangan produknya.
Penelitian ini bertujuan merancang koleksi busana athleisure bagi Brand Raked
dengan konsep Adaptive Motion melalui penerapan teknik adjustable drawstring
sebagai detail estetis yang memperkuat karakter visual koleksi. Metode yang
digunakan adalah Design Thinking HPI yang meliputi tahapan Empathize, Define,
Ideate, Prototype, dan Test. Proses perancangan dilakukan melalui identifikasi
kebutuhan pengguna, analisis tren, penyusunan konsep desain, eksplorasi alternatif
desain, pembuatan prototipe, serta evaluasi hasil rancangan. Hasil penelitian
menghasilkan lima prototipe busana menggunakan material scuba sebagai bahan
utama serta mesh dan parasut sebagai bahan pendukung. Koleksi yang dihasilkan
menerapkan konsep Adaptive Motion melalui pengembangan siluet, pemilihan
material, dan detail desain sehingga menjadi alternatif pengembangan koleksi
athleisure yang sesuai dengan karakter Brand Raked dan kebutuhan target pasar.
Kata kunci: Athleisure, Adjustable drawstring, Adaptive Motion, Brand Raked,
Design Thinking HPI.