PENGEMBANGAN MOTIF BATIK BETAWI DAN ECOPRINT MENJADI BUSANA READY-TO-WEAR (STUDI KASUS : KAINUNA)

Kainuna is an ecoprint-based fashion brand facing visual saturation due to repetitive motifs, limited product variety, and suboptimal representation of its visual identity (brand DNA). This research aims to develop Betawi Batik motifs combined with ecoprint techniques into ready-to-wear clothing to produce design innovations that still reflect Kainuna's character. The research uses the Hasso Plattner Design Thinking method which includes the stages of empathize, define, ideate, prototype, and test. Data were collected through observation, interviews, literature studies, and motif exploration. The design results show that the combination of Betawi Batik and ecoprint produces a more harmonious visual composition, strengthens brand identity, increases aesthetic value, and adds variety to its ready-to-wear products. This development is expected to increase Kainuna's competitiveness while supporting cultural preservation and sustainable fashion.
Keywords:Betawi Batik, Ecoprint, Ready-to-wear, Motif Exploration.
Kainuna merupakan brand fesyen berbasis ecoprint yang menghadapi kejenuhan visual akibat motif yang repetitif, terbatasnya variasi produk, serta belum optimalnya representasi identitas visual (brand DNA). Penulisan ini bertujuan mengembangkan motif Batik Betawi yang dipadukan dengan teknik ecoprint menjadi busana ready-to-wear untuk menghasilkan inovasi desain yang tetap mencerminkan karakter Kainuna. Penulisan menggunakan metode Design Thinking Hasso Plattner yang meliputi tahapan empathize, define, ideate, prototype, dan test. Data dikumpulkan melalui observasi, wawancara, studi pustaka, dan eksplorasi motif. Hasil perancangan menunjukkan bahwa perpaduan Batik Betawi dan ecoprint menghasilkan komposisi visual yang lebih harmonis, memperkuat identitas brand, meningkatkan nilai estetika, serta menambah variasi produk ready- to-wear. Pengembangan ini diharapkan dapat meningkatkan daya saing Kainuna sekaligus mendukung pelestarian budaya dan fesyen berkelanjutan.
Kata kunci: Batik Betawi, ecoprint, ready-to-wear, pengembangan motif.