PERANCANGAN UI DAN UX WEBSITE PT. INTI NADI KREASI SEBAGAI MEDIA PROMOSI LAYANAN KREATIF

PT. Inti Nadi Kreasi is a 360 creative agency that has not yet had an effective
website as a medium for promoting its creative services. The existing website has
not been able to convey service information effectively, does not reflect the
company's professional identity, and lacks clear navigational elements such as a
Call to Action (CTA). This final project aims to design the User Interface (UI) and
User Experience (UX) of PT. Inti Nadi Kreasi's website as a medium for promoting
creative services. The theories used include UI/UX design principles, visual
identity, typography, color, and design principles. The design process was carried
out through three stages: pre-production, which included research, analysis, and
ideation resulting in a sitemap, user flow, mind mapping, and moodboard;
production, which involved the creation of wireframes and an interactive prototype
using Figma for desktop display; and post-production, which consisted of usability
testing and design iteration based on user feedback. The result is an interactive
website prototype that presents service information, project portfolios, and client
testimonials in a structured, visually consistent, and user-friendly manner, thereby
strengthening the professional image of PT. Inti Nadi Kreasi in the digital realm.
Keywords: user interface, user experience, website, design, creative agency

PT. Inti Nadi Kreasi merupakan agensi kreatif 360 yang belum memiliki website
yang efektif sebagai media promosi layanan kreatifnya. Website yang ada saat ini
belum mampu menyampaikan informasi layanan secara efektif, belum
mencerminkan identitas profesional perusahaan, serta tidak memiliki elemen
navigasi yang jelas seperti tombol Call to Action (CTA). Tugas akhir ini bertujuan
untuk merancang User Interface (UI) dan User Experience (UX) website PT. Inti
Nadi Kreasi sebagai media promosi layanan kreatif. Teori yang digunakan meliputi
prinsip desain UI/UX, identitas visual, tipografi, warna, dan prinsip desain. Proses
perancangan dilakukan melalui tiga tahapan, yaitu pra produksi yang mencakup
riset, analisis, dan ideasi sehingga menghasilkan sitemap, user flow, mind mapping,
dan moodboard; produksi yang meliputi pembuatan wireframe dan prototype
interaktif menggunakan Figma untuk tampilan desktop; serta pasca produksi yang
terdiri dari pengujian usabilitas dan iterasi desain berdasarkan umpan balik
pengguna. Hasil perancangan berupa prototype website interaktif yang menyajikan
informasi layanan, portofolio proyek, dan testimoni klien secara terstruktur,
konsisten secara visual, dan mudah digunakan, sehingga dapat memperkuat citra
profesional PT. Inti Nadi Kreasi di ranah digital.
Kata Kunci: antarmuka pengguna, pengalaman pengguna, website,
perancangan, agensi kreatif