PERANCANGAN ZINE SEBAGAI MEDIA PROMOSI FATRESS VIDES PADA EVENT POP-UP MARKET

Fatress Vides merupakan merek streetwear lokal yang menggunakan berbagai
referensi budaya visual pada artwork produknya. Namun, pada kegiatan pop-up
market, Fatress Vides belum memiliki media promosi fisik yang dapat
menyampaikan karakter visual merek dan informasi mengenai artwork secara
ringkas dan terstruktur. Kondisi tersebut membuat identitas visual Fatress Vides
belum tersampaikan secara utuh kepada pengunjung. Perancangan ini bertujuan
Merancang zine promosi sebagai media fisik yang menyampaikan identitas merek,
informasi produk, serta referensi visual pada artwork Fatress Vides. Metode
perancangan meliputi observasi, wawancara dengan pemilik merek, studi pustaka,
dan dokumentasi visual. Data dianalisis sebagai dasar dalam menentukan konsep
visual, struktur konten, fotografi, warna, tipografi, dan tata letak. Hasil perancangan
berupa zine fisik berukuran A5 yang akan digunakan pada kegiatan pop-up market.

Fatress Vides is a local streetwear brand that incorporates various visual culture
references into its product artwork. However, during pop-up market events, Fatress
Vides does not yet have a physical proMotional medium that can communicate the
brand’s visual character and information about its artwork in a concise and
structured manner. As a result, the visual identity of Fatress Vides has not been
fully communicated to visitors. This project aims to produce a proMotional zine as
a physical medium that communicates the brand identity, product information, and
visual references behind Fatress Vides’ artwork. The DESIGN methods include
observation, an interview with the brand owner, literature review, and visual
documentation. The data were analyzed as the basis for determining the visual
concept, content structure, photography, color, typography, and layout. The final
outcome is an A5 physical zine intended for use at pop-up market events.