PENERAPAN WEBSITE SEMATA CREATIVE WORKS DENGAN MENGIMPLEMENTASIKAN SEARCH ENGINE OPTIMIZATION UNTUK MENARIK MINAT PASAR ORGANIK.

ABSTRAK
Rendahnya visibilitas organik Website Semata Creative Works akibat belum diterapkannya strategi SEO membuat calon klien kesulitan menemukan layanannya di mesin pencari Google, sehingga posisi tawarnya belum unggul dalam persaingan agensi kreatif di Jakarta. Penelitian ini bertujuan untuk merancang website portofolio profesional berbasis strategi SEO guna meningkatkan visibilitas organik dan memperkuat daya saing pasar. Dengan menggunakan metode penelitian berbasis proyek (project-based) serta pengumpulan data melalui observasi, wawancara, dan studi pustaka, prosesnya dilandasi oleh teori STP (Segmentation, Targeting, Positioning) dan model AISAS (Attention, Interest, Search, Action, Share). Tahapan pengerjaan dimulai dari perancangan konsep STP, perancangan layout dan editing visual, pengembangan serta optimasi teknik SEO, hingga tahap review, finalisasi fungsi digital, dan peluncuran (launching). Hasilnya, penerapan strategi SEO dengan pendekatan desain minimalis yang memberikan kesan premium dan eksklusif ini berhasil menekan tren negatif secara signifikan, meningkatkan growth rate dari -59,6% menjadi -19,4%, yang membuktikan bahwa perancangan website berbasis SEO efektif dalam menarik minat pasar secara organik.

Kata Kunci: Semata, Website, SEO, Agensi, STP.

ABSTRACT
The low organic visibility of the Semata Creative Works website due to the lack of an SEO strategy makes it difficult for potential clients to find its services on the Google search engine, thus hampering its bargaining position in the competition of creative agencies in Jakarta. This study aims to design a professional portfolio website based on an SEO strategy to increase organic visibility and strengthen market competitiveness. Using a project-based research method and data collection through observation, interviews, and literature studies, the process is based on the STP (Segmentation, Targeting, Positioning) theory and the AISAS (Attention, Interest, Search, Action, Share) model. The work stages start from designing the STP concept, layout design and visual editing, development and optimization of SEO techniques, to the review stage, finalization of digital functions, and launch. As a result, the implementation of an SEO strategy with a minimalist design approach that gives a premium and exclusive impression has succeeded in significantly reducing the negative trend, increasing the growth rate from -59.6% to -19.4%, which proves that SEO-based website design is effective in attracting market interest organically.

Keywords: Semata, Website, SEO, Agency, STP.