Perancangan Desain Feed Instagram Sebagai Media Promosi Digital Pada Creative Custome

ABSTRACT

The design of Instagram feeds for Creative CustoMe was carried out as a solution to the company's underutilized social media presence in supporting its digital promotional activities. The identified problems included inconsistent visual appearance, unstructured content organization, and ineffective information delivery, which limited the company's ability to represent its visual identity. This project aimed to produce an Instagram feed design that is visually cohesive, attractive, and communicative while reflecting the characteristics of Creative CustoMe. Data were collected through observation, interviews, and literature review, and then analyzed as the basis for developing the design concept. The design process consisted of three stages: pre-production, production, and post-production. The final result comprised six Instagram feed designs featuring company profiles, services, project portfolios, customer testimonials, and ordering procedures. The application of graphic design elements, including layout, typography, color, illustration, and photography, produced a more structured promotional medium capable of strengthening Creative CustoMe's visual identity and communication with its audience.
Keywords: design, Instagram, promotion, graphics, identity.

ABSTRAK
Perancangan desain feed Instagram pada Creative CustoMe dilakukan sebagai solusi atas kurang optimalnya pemanfaatan media sosial dalam mendukung kegiatan promosi digital perusahaan. Permasalahan yang ditemukan meliputi ketidakkonsistenan tampilan visual, penyusunan konten yang belum terarah, serta penyampaian informasi yang belum mampu merepresentasikan identitas perusahaan secara maksimal. Tujuan perancangan ini adalah menghasilkan desain feed Instagram yang memiliki kesatuan visual, menarik, dan komunikatif sesuai dengan karakteristik Creative CustoMe. Pengumpulan data dilakukan melalui observasi, wawancara, dan studi pustaka, kemudian dianalisis sebagai dasar penyusunan konsep desain. Proses perancangan dilaksanakan melalui tahapan praproduksi, produksi, dan pascaproduksi. Hasil akhir berupa enam desain feed Instagram yang memuat informasi mengenai profil perusahaan, layanan, hasil proyek, testimoni pelanggan, serta prosedur pemesanan. Penerapan elemen desain grafis, seperti layout, tipografi, warna, ilustrasi, dan fotografi, menghasilkan media promosi yang lebih terstruktur serta mampu memperkuat identitas visual Creative CustoMe sebagai sarana komunikasi dengan audiens.
Kata kunci: perancangan, Instagram, promosi, desain, identitas.