LAPORAN TUGAS AKHIR PERANCANGAN DESAIN KONTEN INSTAGRAM SEBAGAI MEDIA BRANDING PADA BRI AMTIVO SERVICES DI MALAYSIA

The rapid development of social media has encouraged companies to utilize
Instagram as an effective branding platform to build a professional image and
expand promotional reach. BRI Amtivo Services (M) Sdn. Bhd. is a company
specializing in management system consultancy and ISO certification services in
Malaysia. However, the company has not yet established a consistent visual identity
across its social media platforms, resulting in a less optimal professional brand
image. This final project aims to design Instagram content as a branding medium
to strengthen the company's visual identity and introduce its services to prospective
clients. The design process is based on the theories of visual communication design,
branding, social media, Instagram as a branding medium, design elements and
principles, content marketing, and visual content. The implementation methods
include observation, interviews, literature review, and the stages of pre-production,
production, and post-production. The outputs consist of a visual identity, a mini
brand guideline, Instagram feed templates, and consistent informative, educational,
and promotional content. The project produces a more professional digital
branding medium, strengthens the company's brand image, and serves as a
reference for future Instagram content management

Perkembangan media sosial mendorong perusahaan memanfaatkan Instagram sebagai media branding untuk membangun citra profesional. BRI Amtivo Services merupakan perusahaan jasa sertifikasi sistem manajemen berbasis standar ISO di Malaysia yang belum memiliki desain konten Instagram yang konsisten sehingga identitas visual perusahaan belum terbentuk secara optimal. Tugas akhir ini bertujuan merancang desain konten Instagram sebagai media branding untuk memperkuat identitas visual perusahaan. Teknik pengumpulan data meliputi observasi, wawancara, studi pustaka, serta tahapan praproduksi, produksi, dan pascaproduksi. Proses perancangan menghasilkan mini brand guideline, template feed Instagram, serta konten informatif, edukatif, yang dirancang menggunakan Adobe Photoshop. Hasil perancangan berupa desain konten Instagram yang konsisten, profesional, dan komunikatif sehingga dapat mendukung branding perusahaan, memperkuat identitas visual, serta memperkenalkan layanan sertifikasi ISO kepada masyarakat.