RAGAM PRODUK AKSESORIS MANIS MANIK DALAM FOTOGRAFI STILL LIFE

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Tugas Akhir ini berjudul “Ragam produk Aksesoris Manis Manik dalam Fotografi Still Life” yang berfokus pada penciptaan karya fotografi sebagai media promosi produk aksesoris berbahan manik-manik. Latar belakang karya ini berangkat dari kebutuhan brand Manis Manik di Jakarta Selatan yang memiliki banyak varian produk, namun belum sepenuhnya didukung visual fotografi yang professional dan sesuai standar fotografi. Untuk itu, penulis menerapkan metode studi pustaka, observasi, dan wawancara guna memperoleh data pendukung, serta melalui tahapan pra-produksi, produksi, dan pascaproduksi. Proses pemotretan dilakukan di rumah penulis menggunakan kamera Nikon D3200, lensa 50mm f/1.8 dan 18-55mm, tripod, serta pencahayaan continuous light, dan artificial light. Dari 667 hasil foto, dilakukan kurasi hingga terpilih 15 karya utama yang telah melalui retouching, proofing, dan cetak final. Karya fotografi yang dihasilkan menampilkan detail motif, tekstur, dan karakter visual produk dengan penataan properti dan komposisi yang estetis, sekaligus merepresentasikan identitas brand. Foto-foto in difungsikan sebagai media promosi melalui uggahan media sosial, katalog, hingga poster, sehingga memperkuat citra professional dan menarik minat konsumen. Melalui penciptaaan karya ini, penulis menegaskan bahwa fotografi still life tidak hanya bernilai artistik. Tetapi juga efektif sebagai strategi komunikasi visual yang mendukung pemasaran produk lokal, serta diharapkan dapat menjadi referensi dalam pengembangan fotografi produk di ranah akademik maupun industri kreatif.

This final project is entitled “Variety of Manis Manik Accessories Products in Still Life Photography”, focusing on the creation of photographic works as a promotional medium for bead-based accessory products. The background of this project stems from the needs of the Manis Manik brand in South Jakarta, which offers a wide variety of products but lacks professional and standard- compliant visual photography support. To address this, the author employed methods such as literature review, observation, and interviews to gather supporting data, followed by stages of pre-production, production, post-production. The photoshoot was conducted at the author’s residence using a Nikon D3200 camera, a 50mm f/1.8 lens, an 18-55mm lens, a tripod, and both continuous and artificial lighting. From a total 667 captured photos, a curation process resulted in 15 final works that underwent retouching, proofing, and final printing. The produced still life photographs highlight the detail, texture and visual character of the accessories through aesthetic property arrangement and composition, while also representing the brand’s identity. These works serve as promotional media in social media content, product catalogues, and posters, thereby strengthening professional branding and attracting consumer interest. Through this project, the author emphasizes that still life photography holds not only artistic value but also functions as an effective visual communication strategy to support the marketing of local products, while providing a reference for further development of product photography in both academic and creative industry contexts.